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What causes Facebook ads to stop receiving impressions?
I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?
Can I put my RTB campaigns and API based campaigns in one Portfolio?
I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?
I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?
What is multivariate creative optimization? Sounds complicated.
If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?
Currently this requires a consultant to enable the semgent in AdLens. Sould be automatic once the destination is set on the AAM side.
The reverse feed that gets fed into SiteCatalyst includes specific information from SearchCenter/AMO. Currently, Ad Destination URL is being sent over but Keyword Destination URL is not.If your not setting the destination URL's at the Keyword level, your not following best practices. As a use case, this information (keyword/destination url) is commonly shared between the paid search team and the merchandising team, which are those that build landing pages. The merchandisers need insight into what landing pages are associated to paid keywords. Currently they can't get this data out of SiteCatalyst. A simple fix would be to add keyword destination URL to the reverse feed. A great enhancement for ALL AMO users.
It would be great if there was an easier way to delete dependencies on a given segment, trait or model. It's tedious tracing each item and deleting.
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