Adobe Advertising

I have about 500000 keywords. But I see that only 358932 bids were set yesterday. Why the difference?

Do simulations reflect revenue by click date or by transaction date?

I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.

I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?

What causes Facebook ads to stop receiving impressions?

I am advertising on Twitter. The URLs in my Tweets are not displayed as I entered them. Am I not doing something correctly?

I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to the Search tab under my account. I've completed multiple test transactions to verify the tags but am still struggling, I'm not sure where to locate the tags to view the transaction properties. They won't even come up in any report I run. Very confused! Any guidance or advice would be greatly appreciated.  Thanks! 

I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget) 

Can someone help me. I am having trouble resetting my password for AMO and I have to pull metrics for a meeting this afternoon

Why may a portfolio spend much more than the budget target on some days and much less on other days?

I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective? ​

I understand that the Learning Budget allows us to systematically spend budget to learn about unexplored keywords. I have set my learning budget to 10%. When can I reduce my learning budget?

Because we set budgets at the campaign and the portfolio level, which budget gets priority?

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?