What mechanisms are in place for cleaning up profiles or removing unused profile attributes?

Hey @umamaheswari_yakkala 

I have used two features that have come in useful for keeping our profile counts in check as per the contract and also removing events which aren't useful any more.

1. Pseudonymous Profiles can be removed after a certain point in time using expirations for them. You can choose the anonymous ids you want to consider for a profile to be removed post the expiration period. This helps keep your setup clean. There is no set expiration period as it differs per business.

More details here: https://experienceleague.adobe.com/docs/experience-platform/profile/pseudonymous-profiles.html?lang=en#:~:text=Pseudonymous%20profile%20data%20expiration%20runs,or%20restore%20the%20deleted%20profiles.

2. Setting expiry to experience events. Not every event that we ingest into AEP is needed for the same period of time for the use cases to be achieved. To cater to this, you can set expiry to experience events as per your business needs. 

More details: https://experienceleague.adobe.com/docs/experience-platform/profile/event-expirations.html?lang=en

Hope the above helps.

Cheers,

Abhinav

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