Translating License Optimization to Cost Savings

[RyanMoravick]

Hey community!

I was wondering if anyone has any frameworks for translating license optimizations to cost savings? For example, we implemented pseudonymous profile data expiration to our CDP instance with a contracted limit of 20m and reduced our license usage from nearly 90% to 55%. Is there a way to translate the % reduced to $ saved?

[kautuk_sahni]

@brekrut @ccg1706 @arpan-garg @narendragandhi @renatoz28 @vishnuunnikrishnan Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

[DavidRoss91 · Accepted solution]

Hi @RyanMoravick 

While I'm not 100% sure, I will take a stab at this:

Essentially, the way I am thinking, if you know your cost for profile license, you could find the cost per profile. For example:

If 20m cost $200,000, you can take 200,000 / 20,000,000 = @$0.01 per profile

90% of usage would be ~18m profiles. You reduced to 55%, which would be ~11m

18m - 11m = 7m

7m x 0.01 = savings of ~$70,000

Again, this is just me estimating how this would work. It would be most accurate to reach out to your Adobe rep for clarification.

[RyanMoravick]

Thanks @DavidRoss91 I think this is a great start. Ill see If my client has a dedicated support rep who can clarify the cost per profile.