No More Waiting for Batch Audience Evaluation via UI in Adobe Experience Platform! | Community
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Parvesh_Parmar
Community Advisor
Parvesh_ParmarCommunity Advisor
Community Advisor
March 31, 2025
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No More Waiting for Batch Audience Evaluation via UI in Adobe Experience Platform!

  • March 31, 2025
  • 4 replies
  • 1183 views

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time. 😩

Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audience-evaluation

What are your thoughts on this? Is it going to be impactful in your project?

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    Best answer by DavidRoss91

    @parvesh_parmar  it seemed promising, until I read this note:

    • You have a maximum of 50 flexible audience evaluation runs per year per production sandbox.
    • You can only select a maximum of 20 audiences per flexible audience evaluation run.

    This maximum could be hit within days for some organizations...

    4 replies

    DavidRoss91
    Community Advisor
    DavidRoss91Community AdvisorAccepted solution
    Community Advisor
    March 31, 2025

    @parvesh_parmar  it seemed promising, until I read this note:

    • You have a maximum of 50 flexible audience evaluation runs per year per production sandbox.
    • You can only select a maximum of 20 audiences per flexible audience evaluation run.

    This maximum could be hit within days for some organizations...

      jayakrishnaaparthasarathy
      Community Advisor
      jayakrishnaaparthasarathyCommunity Advisor
      Community Advisor
      April 7, 2025

      Hi @parvesh_parmar  - This feature is undoubtedly promising, allowing us to quickly identify qualified profiles once the audience is created (though we have API to know but cannot extend like this FAE). However, it's not surprising that Adobe has set some limitations, which can be challenging for companies looking to exceed the specified limits. Hopefully, Adobe will consider extending these limitations in the future based on organizational demand.

        stephentmerkle
        stephentmerkle
        Level 2
        May 10, 2025

        This is definitely a capability that is helpful. Given the current guardrails, best practice is to view the monitoring tab to see how many times audiences have been evaluated in your sandbox that day, before attempting to run the evaluation job. It is possible that other users within your org may have already triggered the flexible audience evaluation that day or even reached the twice/day limit without you knowing. 

         

        Another best practice, when using flexible evaluation, would be to coordinate with other users within your sandbox to potentially pool together up to 20 audiences to evaluate together at the same time instead of separately. 

         

        It would be nice for the monitoring dashboard to have a pop-up informing the user of the following metrics before they trigger the job:

         

        • How many flexible evaluation runs have been executed that day
        • How many flexible evaluation runs have been executed so far this year in the current sandbox

        Of course, asking the AI Assistant the above questions is a viable alternative as well. 

         

          S
          SaurabhCh3
          Level 2
          July 15, 2025

          Does this feature support FAC audiences on demand evaluation?

          S
          SaurabhCh3
          Level 2
          July 15, 2025

          Got my answer, it just supports audience created from segmentation services.

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