Adobe Employee

[Mentor Sheejo Rapheal] Adobe Real-Time CDP Community Mentorship Program 2024

Forum|Forum|1 year ago
July 15, 2024
11 replies
5314 views

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Sheejo Rapheal!

Sheejo will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Sheejo Rapheal (aka @sheejo )

Sheejo is Leading different lines of businesses' AEP applications in Vanguard.

Aspirants mapped to Sheejo
1) Sanmathi Kumar aka @sanmathikumar
2) Emily Rapp aka @emilyra5
3) Hita Prem aka @hitaprem
4) Aruna Surukunta aka @anny0505
5) Amy Wright aka @amywr
6) Ying Liu aka @ying_liu
7) Kishore Reddy C aka @kishore_reddy
😎 Mangesh Kaurase aka @mangeshkaurase
9) Sheyla Sanchez aka @snchez
10) John Wiley aka @cgwiley
11) Solvd Inc aka @narendra0105
12) Wiley aka @calinti

How to participate in the program

Post your Questions in this thread to connect with your Mentor, Sheejo Rapheal, and fellow Aspirant peers.
Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program.
Introduce yourself to Sheejo Rapheal and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack.
Post your Questions to this thread as you begin learning more about the Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602)
Stick to schedule and ensure you track your progress in the exam prep guide.
Test your learning by replying to weekly quiz by your mentor
Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor.

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

Real-Time Customer Data Platform

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Hitaprem

Level 2

Hello Sheejo! I am thrilled to be a part of this fantastic opportunity. With my extensive background in marketing analytics and digital marketing, I have always been interested in CDP, and Adobe's RT-CDP has always piqued my curiosity. I have personally spoken to Adobe's RT-CDP Marketing team and learned about their innovative approaches, which further ignited my passion for this technology.

I am a seasoned product marketer, and I wish to excel in the CDP space. I hope to go from 0 - 100 with this mentorship program and I am looking forward the next few weeks under your mentorship.

sheejo

Level 3

Hey Hita

Thank you for your introduction. I am excited about being your Mentor. Do you have any hands-on experience with AEP?

Thanks

Sheejo Rapheal

Hitaprem

Level 2

Hey Sheejo, no I do not have direct experience. I am a quick learner though. So I’m not too worried!

N

Narendra0105

Level 2

Hello @nimashajain : This is awesome and great work!! Really appreciate the effort.

@sheejo : I am excited to be part of this opportunity. I have had the privilege of leading numerous successful projects across various industries. My expertise encompasses digital transformation, and leveraging cutting-edge technologies to drive business growth.

I am particularly interested in Customer Data Platform (CDP) solutions and their potential to revolutionize how organizations manage and utilize customer data. CDPs are crucial for creating unified customer profiles, enabling personalized marketing, and enhancing overall customer experience. I believe that integrating CDPs into our digital strategy can significantly improve our ability to deliver targeted and effective marketing campaigns.

sheejo

Level 3

Thank you, Narendra. Learning CDP is not a big deal. Do you have any experience on AEP or any other Adobe tool?

N

Narendra0105

Level 2

@sheejo : I have extensive experience on Adobe tools like AEM, Analytics, Target. I know AEP and did some work on it as well.

S

SanmathiKumar

Level 2

Hello @sheejo, I am excited to join this distinguished community. With a solid background in both RT-CDP and AJO, I recognize the critical role CDPs play in organizing and unifying profiles from diverse sources to achieve outstanding personalization. I am eager to expand my knowledge and gain deeper insights into CDP solutions under your mentorship.

sheejo

Level 3

Thank you @sanmathikumar . Nice to know that you already work with Adobe tools. Happy to be a mentor for you. We will work together and try to achieve your expectations.

Ying_Liu

Level 3

Hi all. I am new to AEP / RTCDP, look forward to learning new tech with y'all

sheejo

Level 3

thank you @ying_liu . Do you have any experience with any of the Adobe tools?

Ying_Liu

Level 3

Yep I usually use Adobe Analytics, and a bit of Adobe Target.

Anny0505

Community Advisor

I'm new to CDP and look forward to upskill and learn with you all. Thank you so much @sheejo for helping and supporting CDP learning.

sheejo

Level 3

Thank you @anny0505 . Do you have any experience with any of the Adobe tools?

A

ArunaS

Level 2

I'm an AEM sites developer and CDP is completely new to me and I want to learn and get the certification done. I would need your input on this.

sheejo

Level 3

Hello Team

Thank you all for your great introduction. I am very happy to be a mentor for you. Please post your queries here as you begin learning more about the Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602) [experienceleague.adobe.com]. Please go through the questions & answers already posted in AEP and RTCDP communities(https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/ct-p/adobe-experience-platform-community?profile.language=en). Please concentrate on unresolved questions. Please tag me whenever you are replying to the questions (if you can). Please let me know if you have any questions/doubts.

Thanks & Regards

Sheejo Rapheal

Ying_Liu

Level 3

Hi sheejo @sheejo

Sheejo, I think we are week 2 of the mentorship program now, is there a seperate post somewhere? I don't think I got any email notifications and thought of asking in case I missed something. Thank you.

Edit - found this from another post, is this what we are expected to follow?

Week of July 22: Module 1 - Data Architecture
Week of July 29: Modules 2 & 3 - Real-Time Customer Profile & Data Ingestion
Week of Aug 2: Modules 4 & 5 - Segmentation & Activation
Week of Aug 11: Modules 6 & 7 - Governance & Administration

For detailed documentation on each module, please refer to the Exam Prep Guide available here.

Re: https://experienceleaguecommunities.adobe.com/t5/real-time-customer-data-platform/mentor-manoj-kumar-adobe-real-time-cdp-community-mentorship/td-p/688230

sheejo

Level 3

Hello Team

Sorry, I was on a Family Vacation and was not able to access my mails.

This week, please cover Module 1 - Data Architecture.
The below links will give you understanding about the Adobe Experience Platform architecture.
Adobe Experience Platform End-to-End Example Workflow | Adobe Experience Platform
Key Capabilities of Experience Platform | Adobe Experience Platform
Key Use Cases of Experience Platform | Adobe Experience Platform
Experience Platform Architecture Overview | Adobe Experience Platform
Roles and Project Phases | Adobe Experience Platform

Adding some more Documentation for understanding the schema design. Please complete the entire modules under the below section.

XDM System Overview | Adobe Experience Platform

By Monday, I will post a quiz for checking your understanding. If you need any kind of help, please post the questions here.

Thank you
Sheejo Rapheal

Hitaprem

Level 2

Hi Sheejo, the content you gave for Module 1 was very interesting to read about. I think that topic is for the developer part of the certification. We are in the business practitioner part.

I think this is the course?

https://app.rockinfo.com/courses/playScorm/698

sheejo

Level 3

@hitaprem , Schema design is the most important part in AEP. So first you go through the Schema creation documentation. If you don't have knowledge about Schema, its very difficult to understand how to create the Segmentation.

sheejo

Level 3

Hello Team
@SanmathiKumar,@EmilyRa5, @Hitaprem,@Anny0505,@AmyWr,@Ying_Liu,@Kishore_Reddy @Mangeshkaurase ,@snchez
,@CGWILEY ,@Narendra0105 ,@CALINTI

Quiz 1

I hope everyone had a good weekend. I am assuming that you have all gone through the learning documentation (whatever links I provided). Please find the questions below that are related to XDM Schema concepts. Feel free to post your understanding of the questions and let me know if you need any help. I will add more questions shortly.

What is AEP, and what are the uses for AEP?

What are the data behaviors in the XDM System?

What is a schema?

What is the XDM Individual Profile?

What is the XDM Experience Event?

What are Identities in AEP?

What is identityMap in AEP?

Where is the Catalog data stored?

What is a dataset, and what's the use of the dataset?

What is a Query service in AEP, and what is the use?

What is Real-Time Customer Profile ?

What are the building blocks of a schema?

What are classes and fieldgroups in AEP? What is the use of them?

Thanks

Sheejo Rapheal

S

SanmathiKumar

Level 2

What is AEP, and what are the uses for AEP?

Adobe Experience Platform (AEP) is an open system designed to help businesses deliver personalized customer experiences across various channels in real-time. It is a comprehensive customer data platform (CDP) that centralizes and standardizes customer data and content from multiple sources, to achieve 360-degree view of the customer.

Uses:

Combines data from multiple sources to build comprehensive profiles of each customer, providing a single view of their interactions and behaviors.
Collects and updates real time data from various channels, allowing for immediate segmentation and personalized experiences based on the most current information.
Offers tools for analyzing customer data, generating detailed reports, and gaining actionable insights to drive strategic decisions and understand customer trends.
Manages data according to privacy regulations like GDPR and CCPA, and maintains high data quality through rigorous validation and governance practices.
Seamlessly connects with other Adobe products for marketing, analytics, and advertising, as well as supports integrations with external systems and custom solutions.
Utilizes a data lake and structured data sets to efficiently store and handle vast amounts of data, enabling easy access and management for analysis and reporting.

What are the data behaviors in the XDM System?

Record - Record data in AEP refers to static or relatively stable information about entities, such as customers, products, or transactions. This type of data typically captures attributes or properties that describe these entities. Record data can be updated, but changes are not as frequent as in time series data. Used for building and maintaining customer profiles, product catalogs, and other static datasets.

TimeSeries - Time series data in AEP refers to data that captures events or interactions over time. This type of data is temporal and is typically used to record changes, activities, or behaviors at specific points in time. Used for tracking customer behaviors, website interactions, transaction histories, and any other time-dependent activities.

Ad-hoc - Captures fields that are specific to a single dataset. Ad-hoc schemas are used in various data ingestion workflows within Experience Platform, including ingesting CSV files and creating certain types of source connections.

What is a schema?

Schema defines the structure and format of data, providing a blueprint for how data is organized, stored, and interpreted within the platform. Schemas in AEP are based on the Experience Data Model (XDM), which standardizes data across different sources and systems, ensuring consistency and follows the same structure, making it easier to integrate and analyze. It Enhances data governance by enforcing structure and validation rules, ensuring data quality and compliance.

What is the XDM Individual Profile?

The XDM Individual Profile is a key component within the AEP's Experience Data Model (XDM) that defines the schema for customer profile data. This schema standardizes the way customer information is structured, stored, and utilized across different systems and applications within the platform. It includes demographic details, preferences, transaction history, and other relevant attributes.

What is the XDM Experience Event?

The XDM Experience Event schema in AEP is designed to capture and represent events or interactions that a customer has with a brand. These events are typically time-stamped and detail specific actions taken by the customer, enabling real-time and historical analysis of customer behavior. It includes records specific actions or interactions such as page views, clicks, purchases, and form submissions.

What are Identities in AEP?

Identity is an unique data to an entity. It is an attributes used to recognize and distinguish individual customers across different channels, devices, and systems. Managing identity effectively is crucial for creating a unified customer profile, enabling personalized experiences, and ensuring accurate data integration. Identity namespace and value is the two main element in identity. We can say two types of identifiers such as unique identifiers (eg., email address, customer ID...) and device identifiers (Cookies, Device IDs and mobile advertising IDs)

What is identity Map in AEP?

The identity Map in AEP is a key component for managing and unifying customer identities. It maps multiple identifiers to a single profile, providing a comprehensive and accurate view of each customer, supporting real-time updates, and ensuring effective data integration and personalization.

Where is the Catalog data stored?

Catalog data is stored in the Data Lake as files and directories, which serves as a centralized repository for managing and integrating various types of data, including product information and metadata. The Data Lake supports real-time updates, data governance, and integration with other services, facilitating effective data management and utilization for personalized customer experiences and insights.

What is a dataset, and what's the use of the dataset?

A dataset in AEP is a storage and management construct for a collection of data. It stores data in a table format where:

Schema: Represents the columns, defining the structure and attributes of the data.

Fields: Represent the rows, each row corresponding to a specific data record.

Additionally, datasets include metadata that describes various aspects of the stored data, providing context and enhancing data management and utilization.

What is a Query service in AEP, and what is the use?

Query Service is a powerful tool that allows users to perform complex queries and analyses on data stored within the platform. It is designed to help users extract insights, generate reports, and support data-driven decision-making by providing a robust querying interface.

Uses:

Using queries, we can join different tables within the data lake to create new datasets.
Queries enable the creation of detailed reports based on specific data criteria and business needs.
They are also used to develop dashboards and visualizations, presenting data in a meaningful way.
Additionally, queries can be utilized to create fields based on specific conditions, ensuring that data is ingested according to the criteria provided.

What is Real-Time Customer Profile?

A real-time customer profile in AEP gives a complete and up-to-date view of a customer by combining and updating data from various sources as soon as it's available. It helps in delivering personalized experiences, making quick decisions, and maintaining a consistent customer view across different channels.

What are the building blocks of a schema?

The building blocks for a schema in AEP include fields, data types, classes, field groups, schema extensions, schema validation, relationships, metadata, and inheritance. These components work together to define the structure and organization of data, ensuring effective data management and integration.

What are classes and field groups in AEP? What is the use of them?

Class - Classes define the main structure and meaning of the data they represent such as record or timeseries.

There are three types of classes:

XDM Individual Profile: Defines the schema for individual customer profiles, capturing attributes like name, email, demographics, and preferences.

XDM Experience Event: Defines the schema for experience events, capturing interactions and behaviors such as page views, clicks, and purchases.

Lookup or Custom Classes: Organizations can create custom classes to meet specific business needs and data requirements.

Field groups - Field groups are reusable sets of related fields that you can include in a schema. They help organize and manage data by grouping fields that often go together, making schema creation more consistent and efficient. AEP has some standard field groups for different types of schemas. For example, individual schemas have field groups like Consents and Preferences and Demographic Details, while experience event schemas have field groups like Healthcare Member Details and Commerce Details.

sheejo

Level 3

Thank you @sanmathikumar

sheejo

Level 3

Hello Team

Please cover the below link:
https://experienceleague.adobe.com/en/docs/experience-platform/profile/home

This module will help you to understand the importance of Profiles, how profiles are created, use of profiles, profile data store, merge policies, Union schemas, how to ingest the data to profile...etc.. Once you cover this, we will start to learn how to create segmentation/Audiences, use of Audiences, how we can activate the audiences.

If you have more free time, please go through
Exam Prep Guide (rockinfo.com)

Thank you
Sheejo Rapheal

Hitaprem

Level 2

Learned a lot in this one Sheejo - Thanks

sheejo

Level 3

Team
The below questions will help you to understand the pattern for the real Practitioners exam. Please try to answer:

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

A.) Move to the activation flow
B.) Select an audience
C.) Create their own marketing action

Question No. 2
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?

A.) Streaming segmentation
B.) Edge segmentation
C.) Batch segmentation

Question No. 3
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

A.)
Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
B.)
Amazon S3 connection
Salesforce Marketing Cloud connection
C.)
Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection

Question No. 4
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A.) Add all segments to a destination
B.) Create a scheduled segment
C.) Add all segments to schedule

Question No. 5
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?

A.) Streaming Profile Export Destination
B.) Connection
C.) Extension

Thanks
Sheejo Rapheal

S

SanmathiKumar

Level 2

Question No. 1

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

Ans: B) Select an audience

Question No. 2
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?

Ans: B) Edge segmentation

Question No. 3
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

Ans: C.)
Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection

Question No. 4
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

Ans: B.) Create a scheduled segment

Note: Initially, you need to create a scheduled segment to set the timing for evaluation. Then, enable the "Schedule All Audiences" toggle found under Audience -> Browse.

Question No. 5
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?

Ans: A.) Streaming Profile Export Destination

@sheejo, I tried to answer all the questions. Please review and let me know if any answers are incorrect.