[Mentor Jeffrey Peter Maria Sagayam] Adobe Real-Time CDP Community Mentorship Program 2024

Hi Jeffrey and Team,

I'm Hemagurunath Selvaraj, Working as a consultant. I am originally from Coimbatore, where I am enjoying living peacefully. With 7 years of total experience and 6 years in Adobe Campaign. 

I am excited about the opportunity to learn new skills and expand my knowledge with all of you. I look forward to collaborating with you all, contributing to our shared goals, and striving for excellence together.

Thanks!

Hi Jeffrey and the rest of the super team,

I'm Celia,

I am from Spain, living in Madrid. I work as a technical consultant. With 5 years of experience in Adobe Campaign, no matter Classic or Standard.

I am excited about the opportunity to learn new skills, explore new capabilities and expand my knowledge with all of you. I look forward to share my knowledge and really collaborate with you to reach this new objective.

Let's go for it!

Thanks!

Greetings Everyone,

I'm Jeffrey, but you can call me Jeff!

Over the past three years, I've been part of the Adobe family, working as a Technical Success Engineer. It's a pleasure to have the opportunity to exchange knowledge and insights with you. Through this initiative, I aim to support your learning endeavours. Should you have any questions, don't hesitate to reach out—I'm here to assist to the best of my ability.

Regarding the Business Practitioner exam, my advice is to begin with the essential course: Adobe Digital Experience Certification Program | Adobe Experience Platform Foundations (rockinfo.com)

For detailed technical insights on implementation, the following resource will be invaluable: https://docs.adobesandbox.com/comprehensive-technical-tutorial-archive/

Additionally, for documentation on the Adobe Experience Platform, please visit https://experienceleague.adobe.com/en/docs/experience-platform.

I look forward to our collaborative growth in this journey.

Hello @Gurunath_Selvaraj, @ccg1706, @ramakrishna3, @SantoshJay, @vamsikohli, @harshit_a_pande, @abhinav99, @rinavsachdev, @PranavPe1, @Mahesh_Gunaje, @alokraj, @Ankurdhaka 

This week we can go through the introduction to AEP, please go through the below links and let me know if you have any questions/doubts:

https://experienceleague.adobe.com/en/docs/experience-platform/landing/home

https://experienceleague.adobe.com/en/docs/experience-platform/landing/getting-started/end-to-end-tutorial

In the coming weeks, we can go through the below modules:

Week 1 (July 22): Segments and activation (32%)

Week 2 (July 29): Privacy and data governance (20%)

Week 3 (Aug 5): Business analysis (30%)

Week 4 (Aug 12): Schemas and profiles (18%)

Please review the RTCDP MP24 Module 1 (July 22): Segments and activation

• Create segment and activate to destination: 
• Configure new destinations
• Apply concepts required to target identities in destinations
• Identify attribute mappings and scheduling of segments to destination

Important links for Module 1:

Segmentation: https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/home
Destination: https://experienceleague.adobe.com/en/docs/experience-platform/destinations/home

Please review what are different types of segment evaluation available in the segmentation services and in what use case you need to use either one of them. Please review the different types of destinations and categories available for segment activation.

RTCDP MP24 Weekly Quiz for Week 1

1) The marketing campaign manager of a retail company wants to create an audience segment for an upcoming email campaign of their loyalty program. The targeted audience of this segment are people in the age group between 25 and 35 years who are not part of their gold or silver loyalty membership.

Which segment logic is recommended for this scenario?

A)

Include - age group equals 25-35

OR

Exclude - loyalty status equals "gold" or "silver"

AND

Include - emailID exists

B)

Include - age group between 25-35

AND

Include - loyalty status equals "gold" 

AND

Include - loyalty status equals "silver "

AND

Include - emailID exists

C)

Include - age group equals 25-35

AND

Exclude - loyalty status equals "gold" or "silver"

AND

Include - emailID exists

2) The marketer of an electronics retail website needs to create a segment of customer who viewed a laptop product on the website, added it to cart, and then viewed its accessories but did not proceed to checkout.  Which type of segment will be created in this scenario?

A) Multi entity segment

B) Sequential segment

C) Dynamic segment

Feel free to post questions/clarifications you need (no matter how basic), happy to answer it here.

Happy learning 

Jeff.

Hello @gurunath_selvaraj, @ccg1706, @ramakrishna3, @santoshjay, @vamsikohli, @harshit_a_pande, @abhinav99, @rinavsachdev, @pranavpe1, @mahesh_gunaje, @alokraj, @ankurdhaka

I hope everyone had a lovely weekend and is energized to go through the Week 2 modules. Please review the RTCDP MP24 Module 2 (July 29): Privacy and data governance, below:

1) Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
2) Ensure privacy and data compliance measures are followed

Important links for Module 2:

Data Governance overview: https://experienceleague.adobe.com/en/docs/experience-platform/data-governance/home
Privacy Service overview: https://experienceleague.adobe.com/en/docs/experience-platform/privacy/home
Advanced Data Lifecycle Management in Adobe Experience Platform: https://experienceleague.adobe.com/en/docs/experience-platform/data-lifecycle/home

Note: review the different types of labels and what they are used for: https://experienceleague.adobe.com/en/docs/experience-platform/data-governance/labels/reference#contract-label-details

RTCDP MP24 Weekly Quiz for Week 2:

1) A data usage policy specifies two labels, C2 and C4, both of which need to be present in order to restrict a marketing action for a destination. According to this policy, which data enforcement framework segment will be applicable?

a) A segment containing data fields with both C2 and C4 labels for a third-party destination
b) A segment excluding data fields with C2 and C4 for an internal business intelligence platform
c) A segment excluding data fields with C2 or C4 labels for a display advertisement platform

2) A marketing team wants to export a dataset to a third-party service. However, there is a policy in place stating that Personally Identifiable Information (PII) cannot be exported. If an "I" label (identity data) has been applied to the dataset, what role does the Policy Service play in this situation?

a) The Policy Service enforces the export but anonymizes the Personally Identifiable Information (PII) before sending it to the third-party service
b) The Policy Service prevents the export of the dataset due to the "I" label and notifies about the policy violation
c) The Policy Service facilitates the export but automatically redacts any sensitive information from the dataset
d) The Policy Service allows the export of the dataset to the third-party service without any restrictions

3) If any of the following actions potentially triggers a policy violation for activated audiences, what is the outcome?

- Updating data usage labels
- Changing datasets for an audience
- Changing audience predicates
- Changing destination configurations

a) A notification is sent to the administrator, but the actions are saved, providing flexibility in audience modification
b) The actions are saved, and the system automatically adjusts the policy to accommodate the changes
c) Any action triggering a violation is prevented from being saved, and a policy violation message is displayed
d) The system allows the actions to be saved but displays a warning message for the potential policy violation

4) What must be done for a data usage policy to be considered for enforcement in the Adobe Experience Platform?

a) We need to manually enable them.
b) Nothing, as the policy is automatically enabled once created.

Let me know if you have any queries. Happy Learning!

Hello everyone!

I hope everyone had a lovely weekend and ready to go through the Week 3 modules. Please review the RTCDP MP24 Module 3 (Aug 5): Business analysis, below:

1) Identify use cases that tie back to business KPIs
2) Perform data analysis on customer segments in platform
3) Demonstrate an understanding of data flow concepts

Important links for Module 3:

XDM System overview: https://experienceleague.adobe.com/en/docs/experience-platform/xdm/home
Data Ingestion overview: https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/home
Streaming ingestion overview: https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/streaming/overview
Monitoring data ingestion: https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/quality/monitor-data-ingestion
Alerts overview: https://experienceleague.adobe.com/en/docs/experience-platform/observability/alerts/overview

Note: review the different XDM classes, segment evaluation, and data ingestions.

RTCDP MP24 Weekly Quiz for Week 3:

1) What is the primary purpose of the Experience Data Model (XDM) in the Adobe Experience Platform?

A) To create personalized marketing campaigns
B) To standardize customer experience data and define schemas for customer experience management
C) To manage user permissions and access control
D) To generate real-time customer profiles

2) A large hotel chain implements Real-Time CDP. The hotel chain is now able to combine offline and online reservation data. Which two key attributes could be used to understand high-value customers? (Choose two.)

A) Length of Stay
B) Net Worth
C) Average Price per Night
d) Promo Code

3) What are the three main methods of data ingestion into Adobe Experience Platform?

A) Manual entry, API integration, and CSV upload
B) Batch ingestion, streaming ingestion, and API integration
C) Batch ingestion, streaming ingestion, and source connectors
D) Real-time ingestion, delayed ingestion, and manual ingestion

4) Which of the following is a key benefit of using streaming ingestion in Adobe Experience Platform?

A) It allows batch processing of large data files
B) It provides real-time data updates to the Real-Time Customer Profile with minimal latency
C) It supports manual data entry for small datasets
D) It offers advanced data encryption for secure storage

5) When a segment for streaming or the edge has been created, at what time will ALL profiles that meet the criteria be included in the segment?

A) Within the next 24 hours
B) Only when the segment is used in a destination
C) Immediately upon the creation of the segment

6) What feature does Adobe Experience Platform provide to help users monitor the success of their data ingestion?

A) Real-time data encryption
B) Data ingestion alerts and monitoring dashboards
C) Manual data validation tools
D) Batch processing summaries

7) A Real-Time CDP Business Practitioner was tasked with monitoring all dataflows at source ingestion over the last 24 hours. What would the practitioner need to do within the Data Management > Monitoring Dashboard tab?

A) Toggle the dataflows radio button
B) Select all sources in the dropdown navbar
C) Change the date variant to 24 hours

😎😎What is the primary role of alerts in Adobe Experience Platform?

A) To notify users of data ingestion failures and successes
B) To manage user permissions and roles
C) To create and manage marketing campaigns
D) To generate real-time customer profiles

Awesome job, @gurunath_selvaraj @ccg1706 and @vamsikohli, on answering the Week 2 Quiz. Let's see how you go with the Week 3 Quiz.

Let me know if you have any queries. Happy Learning!

Hello everyone! ( @Gurunath_Selvaraj, @ccg1706, @ramakrishna3, @SantoshJay, @vamsikohli, @harshit_a_pande, @abhinav99, @rinavsachdev, @PranavPe1, @Mahesh_Gunaje, @alokraj, @Ankurdhaka)

Apologies for the delay! I hope everyone had a lovely weekend and is keen to go through the Week 4 modules (the last module). Please review the RTCDP MP24 Module 4 (Aug 19): Schemas and profiles

1. Demonstrate an understanding of Adobe Experience Platform concepts
2. Use profile features

Important links for Module 4:

Merge Policies:  https://experienceleague.adobe.com/en/docs/experience-platform/profile/merge-policies/overview

Schemas: https://experienceleague.adobe.com/en/docs/experience-platform/xdm/schema/composition

Union Schemas: https://experienceleague.adobe.com/en/docs/experience-platform/profile/union-schemas/union-schema

Real-Time Customer Profile overview:  https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/profile/profile-overview

Browsing profiles in Real-Time Customer Data Platform:  https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/profile/profile-browse

Note: review the Dataset precedence and Timestamp ordered merge methods, private graphs, and identity stitching.

RTCDP MP24 Weekly Quiz for Week 4:

1) What is the primary purpose of Merge Policies in Adobe Experience Platform?

A) To combine different datasets into a single schema

B) To define how profile fragments are merged into a unified profile

C) To manage user permissions and access controls

D) To create visual reports and dashboards

2) Which of the following is NOT a component of an XDM schema in Adobe Experience Platform?

A) Data Types

B) Classes

C) Mixins

D) Dashboards

3) What is the function of Union Schemas in Adobe Experience Platform?

A) To create a single view of all data types

B) To manage user roles and permissions

C) To combine multiple schemas into a single schema for use in profile queries

D) To generate automated reports

4) Which of the following best describes the Real-Time Customer Profile in Adobe Experience Platform?

A) A tool for managing user permissions

B) A unified view of a customer based on data from multiple sources

C) A report generation tool

D) A schema creation tool

5) When browsing profiles in Real-Time Customer Data Platform, which of the following actions can you perform?

A) Merge different profiles

B) View individual profile attributes and their data sources

C) Create new schemas

D) Generate automated marketing campaigns

6) Which of the following is a key benefit of using Merge Policies in Adobe Experience Platform?

A) Enhanced data security

B) Improved data visualization

C) Consistent and accurate customer profiles

D) Automated data reporting

7) What is the role of Mixins in an XDM schema?

A) To define the structure of data

B) To add reusable groups of fields to a schema

C) To manage user permissions

D) To create visual dashboards

😎 How does Adobe Experience Platform ensure that Union Schemas are up-to-date?

A) By manually updating schemas regularly

B) By automatically updating schemas when changes are made to individual schemas

C) By generating reports periodically

D) By user requests for updates

9) What type of data can be included in a Real-Time Customer Profile?

A) Only transactional data

B) Only behavioral data

C) Both transactional and behavioral data

D) Only demographic data

10) Which tool within Adobe Experience Platform allows you to browse and view individual customer profiles?

A) Merge Policies

B) Union Schemas

C) Real-Time Customer Data Platform

D) XDM Schemas

Please let me know if you have any queries/concerns. Happy Learning!