Adobe Employee

[Mentor Arpan Garg] Adobe Real-Time CDP Community Mentorship Program 2024

Forum|Forum|1 year ago
July 15, 2024
14 replies
5795 views

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Arpan Garg!

Arpan Garg will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Arpan Garg (aka @arpan-garg )

Arpan is an industry leader as well as a Community member of the year for 2023. He comes with vast project experience working on multiple AEP projects

Aspirants mapped to Arpan Garg
1) Reinaldo Nani aka @reinaldona
2) Vivek Tripathi aka @vivektripathi
3) Rohit Kumar Jadhav aka @rohitjadhav
4) Ryan Potter aka @potterrauzon2
5) Sukumar Manchikatla aka @manchik
6) Robert Børlum-Bach aka @robertbb
7) Harshit Singh aka @hars_hitsingh
😎 Kasper Andersen aka @kandersen-1
9) Rajneesh Gautam aka @rajneesh_gautam_
10) Mohammed Atif uddin aka @atif_uddinmo
11) Stephanie Parks aka @stephaniepa1

How to participate in the program

Post your Questions in this thread to connect with your Mentor, Arpan Garg, and fellow Aspirant peers.
Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program.
Introduce yourself to Arpan Garg and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack.
Post your Questions to this thread as you begin learning more about the Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602)
Stick to schedule and ensure you track your progress in the exam prep guide.
Test your learning by replying to weekly quiz by your mentor
Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor.

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

Real-Time Customer Data Platform

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kandersen-1

Community Advisor

Hi @arpan-garg
My name is Kasper, based out of Copenhagen, working at a consultancy who is an Adobe partner.

The AEP certification is on my todo and has been for a while. Since I've just recently attended in the mentor program as Mentor for Adobe Target i thought this would be a good way to achieve the AEP certification, by being held 'accountable' and to do it as a group, rather than on my own.

Looking forward to be attending the program as aspirant : )🙂

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arpan-garg

Community Advisor

Hi @kandersen-1 - Nice to meet you.

arpan-garg

Community Advisor

Hi dear Aspirants,

I hope you're all doing well! I'm Arpan Garg, based out of Frankfurt. I'm excited to work with each of you. I want to assure you that I will do my best to assist you throughout this journey. If you have any questions or need any help, please feel free to reach out to me directly on this post. Your learning is important to me, and I'm here to support you.

Looking forward to collaborating with you all!

Best regards,

Arpan Garg

V

vivektripathi

Level 2

Hi @arpan-garg
My name is Vivek Tripathi, based out of Lucknow, working at a consultancy who is an Adobe partner.

AEP Developer certification is my goal, however I believe Business Practitioner certification would be the first step. I have done some hands-on in AEP sandbox and learnt basics on my own. I have few questions related to how AEP woks, will post them in near future.

Looking forward to contribute as an aspirant !

arpan-garg

Community Advisor

Hi @vivektripathi - Nice to know you. Sure, feel free to post your questions here.

Thanks,

Arpan

Rajneesh_Gautam_

Community Advisor

Thanks @arpan-garg for stepping up as a mentor!

I am founder of a data consultancy, Dexata and a big time advocate of Adobe's capabilities as part of their Experience Cloud stack. I have extensively worked with Adobe Analytics, Adobe Target and Audience Manager, and now keen on learning about audience management and activation features RTCDP offers. You may find me on Adobe Target community as a Community Advisor.

I am sure this will be a exciting journey!

Thanks @nimashajain for intros and this fantastic initiative!

arpan-garg

Community Advisor

Hi @rajneesh_gautam_ - Nice to know you!

StephaniePa1

Hello @arpan-garg !

My name is Stephanie and I am located in Safety Harbor, FL! My colleague (Ryan Potter) and myself work for Contravent, a digital agency out in Salt Lake City, UT. In fact, we are an extension of the Adobe creative team and help out on various projects.

Together Ryan and I are building out a new arm of our agency for CDP Orchestration. We have made great headway on this offering but feel this certification will help us push forward further. I am excited to learn and soak it all in!

arpan-garg

Community Advisor

Hi @stephaniepa1 - Nice to know you !

Hars_hitSingh

Level 2

Hello @arpan-garg ,

Nice to meet you and all other fellow aspirants.

I am Harsh, based in Düsseldorf and working for an agency with different Adobe technologies. I have experience with different Adobe Experience Cloud products and looking forward to learn and continue the journey with CDP certification. I did work with AEP and RTCDP for some clients but not in extensive way. So looking forward to this program to learn more from you.

Thanks in advance,

Harsh

arpan-garg

Community Advisor

Hi @hars_hitsingh - Nice to know you.

arpan-garg

Community Advisor

Hello @ReinaldoNa @vivektripathi @rohitjadhav @potterrauzon2 @manchik @robertbb @Hars_hitSingh @kandersen
@Rajneesh_Gautam_ @Atif_uddinMo @StephaniePa1

Have you seen the structure of the RT-CDP Business Practitioner exam? If not, you can find more details on this page: RT-CDP Business Practitioner Exam.

If you're not very familiar with Adobe Experience Platform (AEP) and want to understand how everything is connected end-to-end, I highly recommend this page: Comprehensive Technical Tutorial Archive. While it might be a bit outdated, it covers the core concepts of AEP very well.

I advise you to spend some time reviewing this document. If you have any questions or if anything is unclear, please don't hesitate to ask. I'm here to help with any other doubts you may have as well. If you still find AEP confusing and would like further assistance, please let me know, and we can arrange a call where I can explain it to you based on my experience.

Best regards,

Arpan Garg

arpan-garg

Community Advisor

Hello All,

RTCDP MP 24 -Weekly Quiz 1

The Real-Time CDP Business Practitioner exam assesses your proficiency with the tool and your understanding of basic concepts related to AEP data ingestion, activation, segmentation, segment builder, privacy service, and data governance.

This quiz covers few questions around topics which a business practitioner should be aware of.

Where can you create a new merge policy in AEP?
Where can you search for profiles by merge policy in AEP?
Can you provide an example of an identity namespace that is available by default in AEP, other than ECID and Email?
How can you create a schema in AEP?
What steps are required to enable a schema for profiles?
What is the difference between a personal identity namespace and a non-personal identity namespace in AEP?
On what criteria can you create a merge policy in AEP?
What are the different methods of ingesting data into AEP?
What are the different ways to create segments or audiences in AEP?
What is the difference between edge, streaming, and batch audiences?
Where and how can you define dataset precedence in AEP?
What information do you need to search for a profile in AEP?

Please share your responses in the comments below.

Thanks,

Arpan Garg

kandersen-1

Community Advisor

1. Creating a New Merge Policy in AEP:

To create a Merge Policy in Adobe Experience Platform (AEP), navigate to the Profiles section:

Main Menu -> Customer -> Profiles -> Merge Policies -> Create Merge Policy.

2. Searching for Profiles by Merge Policy in AEP:

You can search for profiles by merge policy in the Browse section under Profiles:

Main Menu -> Customer -> Profiles -> Browse -> Select Merge Policy and Identity Namespace.

3. Example of an Identity Namespace Available by Default in AEP:

Besides ECID and Email, default identity namespaces in AEP include Phone, TNTID, and AAID.

4. Creating a Schema in AEP:

Navigate to:

Main Menu -> Data Management -> Schemas.

Before creating a schema, ensure you:

a. Decide if the schema will be a profile schema.

b. Define the schema fields.

c. Specify identity fields like phone or email.

d. Choose the primary identity namespace.

e. Select the appropriate class.

f. Reuse available field groups or create new ones.

5. Steps to Enable a Schema for Profiles in AEP:

Enable the schema for profiles by accessing the schemas section and toggling the Profile button.

6. Difference Between Personal and Non-Personal Identity Namespaces in AEP:

•Personal Identity Namespace: Identifies individuals (e.g., phone, email).

•Non-Personal Identity Namespace: Identifies non-person entities (e.g., SKU, cookie ID).

7. Criteria for Creating a Merge Policy in AEP:

Profiles can be merged based on:

•Profile Dataset using Timestamp Ordered or Dataset Precedence.

•Experience Event Dataset.

8. Methods for Ingesting Data into AEP:

Data can be ingested into AEP through:

a. Configuring Sources using the UI with out-of-the-box connections, HTTP API, or FTP.

b. Using AEP API via Adobe I/O projects for API-based ingestion.

9. Ways to Create Segments or Audiences in AEP:

Audiences in AEP can be created as:

a. Batch Audiences

b. Streaming Audiences

c. Edge Audiences

Additionally, segments can be built using:

a. Build Rules

b. Compose Audience

10. Difference Between Edge, Streaming, and Batch Audiences:

•Batch Audiences: Evaluated at set intervals.

•Streaming Audiences: Evaluated in real-time.

•Edge Audiences: Resolved at the edge network.

11. Defining Dataset Precedence in AEP:

Define dataset precedence during the creation of a Merge Policy, specifying the order for merging profile datasets.

12. Information Needed to Search for a Profile in AEP:

To search for a profile, you need the Merge Policy, Identity Namespace, and the corresponding value.

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arpan-garg

Community Advisor

Hello All,

Sorry for being late.

RTCDP MP 24 -Weekly Quiz 2

This quiz covers few other questions around activation,segmentation,data governance which a business practitioner should be aware of.

You want to target audiences on platform like LinkedIn, Facebook, TikTok. For targeting these platform profiles what 3 identities must be used (Please note for each of these platforms the identities need not be same)?
What are the different types of data governance labels AEP offers?
What’s the difference between I2,I1 label?
How can you apply data governance label in AEP?
If a customer decides that he don’t want his data to be stored in AEP and revokes his consent, what are the possible option for deleting the data?
What are the possible data functions present in segment builder?
How can you delete web data stored in AEP after the data is not relevant anymore?
How can you delete anonymous profile that got created in AEP by accessing the website.
When a profile enters and exits the segment , what’s the profile status that is visible in segment membership?
Is it possible to do incremental load from a SFTP server?

Please share your responses in the comments below.

arpan-garg

Community Advisor

@ReinaldoNa @vivektripathi @rohitjadhav @potterrauzon2 @manchik @robertbb @Hars_hitSingh @kandersen
@Rajneesh_Gautam_ @Atif_uddinMo @StephaniePa1 - Please give it a try.

Thanks,

Arpan

kandersen-1

Community Advisor

Hi @arpan-garg

Will you be sharing any modules that we need to review to prepare for the exam?

Thanks!

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arpan-garg

Community Advisor

Hi @kandersen-1

Sorry for the delayed response.

The RT-CDP Business Practitioner exam covers questions from various modules, which you can find detailed here: RT-CDP Business Practitioner Exam Guide.

I had previously mentioned this in our earlier discussion, but to clarify:

Section 1: Segments and Activation (32%)

Create segments and activate them to destinations
Configure new destinations
Apply concepts needed to target identities in destinations
Identify attribute mappings and schedule segments for destination

Section 2: Privacy and Data Governance (20%)

Understand DULE policies and their impact on data availability at destinations
Ensure adherence to privacy and data compliance measures

Section 3: Business Analysis (30%)

Identify use cases aligned with business KPIs
Perform data analysis on customer segments within the platform
Demonstrate an understanding of data flow concepts

Section 4: Schemas and Profiles (18%)

Demonstrate an understanding of Adobe Experience Platform concepts
Utilize profile features

The majority of the questions I've been asking revolve around these modules to help you focus your preparation effectively. Many of the questions related to destinations are at the recall level, so please ensure you are familiar with the identities required for activation, particularly for social channels like LinkedIn and Facebook.

Thank you, and I hope this helps with your preparation.

Arpan

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