[Mentor Anil Umachigi] Adobe Real-Time CDP Community Mentorship Program 2024

[NimashaJain]

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Anil Umachigi!

Anil will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Anil Umachigi  (aka @Anil_Umachigi   )

Anil is an AEP and RTCDP certified professional. He has been Adobe Experience Platform Community Member of the Year 2022, Adobe Analytics Data Analyst Adobe Analytics Champion 2022, and Adobe Experience Platform Community Advisor. He comes with lot of experience in the Martech stack and is an author of many informative blogs.

Anil works with Wired Widom as a Data Architect. He brings 15 years of expertise in the business and technical realms of Digital Analytics, predominantly focused on Adobe Experience Cloud and Adobe Experience Platform products. He assisted businesses in designing, capturing, managing, and analyzing digital interaction data to provide a comprehensive view that enabled continuous innovation, improvement, and optimization of business outcomes. He is an expert in developing microservices and products for BAU and operational teams centred around Adobe Experience Cloud and Experience Platform products.

Aspirants mapped to Anil 

1) Monika Sawant @monsxp 
2) Lakshit Rajpal aka @LakshitRa 
3) Abhishek chaudhary aka @abhishek2307 
4) Vikas Chaudhary aka @VikasChaudhary_ 
5) Ryan Moravick aka @RyanMoravick 
6) Vivekrao Ramrao Bhosale aka @Vivekrao_Bhosale 
7) Kamaldeep Chaudhary aka @dataverse 
Mahesh Srinivasan @Mahesh_Srini 
9) Sairam Voruganti @SairamVoruganti 

How to participate in the program

• Post your Questions in this thread to connect with your Mentor, Anil, and fellow Aspirant peers.
• Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
• Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
• Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

• Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
• "Like" this thread to confirm your participation in the program.
• Introduce yourself to Anil and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack. 
• Post your Questions to this thread as you begin learning more about the Adobe Real-Time Customer Data Platform Developer Expert certification (Exam ID: AD0-E605)
• Stick to schedule and ensure you track your progress in the exam prep guide.
• Test your learning by replying to weekly quiz by your mentor
• Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor. 

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

[RyanMoravick]

Hey @Anil_Umachigi 

Great quiz! I have feedback on one of the questions. There was a question around what kind of data model is used for Real-Time Customer Profile and I selected 'highly denormalized hybrid data model', but it was marked incorrect. However, the documentation below specifies that it does in fact use this data model. Can you confirm?

https://experienceleague.adobe.com/en/docs/experience-platform/profile/guardrails

[Anil_Umachigi]

@RyanMoravick Yes indeed that was an error, the correct answer is "highly denormalized hybrid data model" 

Thanks a bunch for the feedback, have updated the quiz to reflect the right answer. 

Anil 

[Anil_Umachigi]

RTCDP MP24 Module 2:Real-Time Customer Profile & Data Ingestion

REAL TIME CUSTOMER PROFILE - Topics & Links 

This section tests your understanding of Real-Time Customer Profile: profile assembly, Identity Graph, Profile Composition, and edge vs hub profiles.

Real-Time Customer Profile UI guide: Provides a unified customer view by merging data from various channels, including online, offline, CRM, and third-party data. This holistic view allows for better customer insights and more personalized experiences. Learn more.

Merge policies UI guide: Establishes rules for integrating data fragments into a single customer view. Merge policies determine how data is prioritized and combined to form a unified profile. You can create, manage, and set default merge policies using RESTful APIs or the Adobe Experience Platform UI. Learn more.

Entities endpoint (Profile access): Enables profile access through RESTful APIs or the UI, allowing you to retrieve and interact with Real-Time Customer Profile data. The entities, commonly known as "profiles," can be accessed to gain insights and drive personalized customer interactions. Learn more.

Identity stitching: Merges data fragments to create complete profiles by identifying and combining different pieces of information that belong to the same individual. This process helps in achieving a more comprehensive understanding of customer behaviors and interactions. Learn more.

Send partial row updates to Real-Time Customer Profile using Data Prep: Supports partial updates and new identity links via a single API request. This feature allows you to update specific parts of a profile without having to resend the entire data, maintaining data integrity and efficiency. Learn more.

Map identities: Establishes identity namespaces and fields for comprehensive customer views. This process involves creating identity namespaces and adding identity fields to schemas, which helps in bridging identities across different devices and systems for a unified customer profile. Learn more.

XDM System overview: Standardizes customer experience data for seamless integration across applications. The Experience Data Model (XDM) provides common structures and definitions, allowing for faster and more integrated insights. XDM plays a crucial role in enabling Adobe Experience Cloud to deliver personalized messages at the right time. Learn more.

Identity namespace overview: Enhances customer insights through identity namespaces, which serve as the framework for mapping and managing identities across various data sources. This helps in creating a more accurate and comprehensive customer profile. Learn more.

Profile entity composition: Involves a primary entity and supporting entities like dimensional and B2B entities. The primary entity typically includes traits, behaviors, and audience memberships, while supporting entities provide additional data for segmentation and analysis. Learn more.

Define a source and reference schema: Establishes relationships between different schemas to create a more interconnected and comprehensive data model. This tutorial demonstrates how to link members of an organization's loyalty program with their favorite hotels, enhancing the understanding of customer preferences. Learn more.

Data Ingestion - Topics & Links 

Configure a dataflow to ingest batch data from a cloud storage source in the UI: Steps to configure a dataflow to bring batch data from your cloud storage source to the Adobe Experience Platform. Learn more.

Create a dataflow using a protocols source in the UI: Steps to create a dataflow for a protocol source using the Platform UI. Learn more.

XDM ExperienceEvent class: Create a timestamped snapshot of the system when a specific event occurs. This class is used to record explicit or implicit events without aggregation or interpretation. Learn more.

Data Prep overview: Data engineers can map, transform, and validate data to and from the Experience Data Model (XDM). Data Prep appears as a “Map” step in the Data Ingestion processes and supports various data manipulation functions. Learn more.

Send partial row updates to Real-Time Customer Profile using Data Prep: Send partial row updates and create new identity links via a single API request. This feature allows efficient data updates without resending the entire data. Learn more.

Data Prep mapping functions: Functions used to compute and calculate values based on source fields, facilitating data transformation during ingestion. Learn more.

Stream record data using Streaming Ingestion APIs: Tutorial to begin using streaming ingestion APIs, part of the Adobe Experience Platform Data Ingestion Service APIs, for real-time data streaming. Learn more.

Evaluate events in near real-time with streaming segmentation: Allows segment qualification to happen as streaming data lands into the Platform, keeping segment membership up-to-date without scheduled jobs. Learn more.

Edge Network Server API overview: Provides an optimized way for customers to interact with Adobe Experience Cloud or Adobe Experience Platform Edge services. It supports various use cases like data collection, personalization, and marketing. Learn more.

Ingest data via the Adobe Experience Platform Web SDK: Quick start guide to ingest website tracking data directly into Adobe Experience Platform using the Adobe Experience Platform Web SDK and Edge Network. Learn more.

Stream data with HTTP API: Video on how to stream data to Adobe Experience Platform in real-time using the HTTP API endpoint. Learn more.

Data collection end-to-end overview: Guide on sending event data from your application to the Experience Platform Edge Network, including installing and configuring the Adobe Experience Platform Web SDK tag extension. Learn more.

Stay Tuned for Quiz on the same! 

[Anil_Umachigi]

RTCDP MP24 Module 4 & 5 - Segmentation & Activation

In this week's module, we will explore the Segmentation & Activation sections

• Segmentation Service Adobe Experience Platform's Segmentation Service allows you to create audiences through segment definitions using Real-Time Customer Profile data. It provides a user interface and RESTful API for building audiences that can be accessed by various Adobe solutions. Understanding this service is crucial for effective audience management within the Adobe ecosystem. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html
• Segment Builder UI The Segment Builder offers a rich, intuitive workspace for interacting with Profile data elements. It provides drag-and-drop functionality to build and edit segmentation rules. Mastering this interface is essential for creating sophisticated audience segments efficiently. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html
• Aggregation Functions Aggregation functions in Segment Builder allow you to perform calculations on groups of XDM attributes with numerical data types. The four supported functions are SUM, AVERAGE, MIN, and MAX. These functions enable more complex and precise audience definitions based on aggregated data points. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html
• Streaming Segmentation Streaming segmentation enables near real-time audience qualification as data streams into the Platform. This capability eliminates the need for scheduled segmentation jobs, keeping segment membership up-to-date continuously. It's a powerful feature for creating highly responsive, data-driven experiences. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/streaming-segmentation.h...
• Merge Policies Merge policies are rules that determine how data from multiple sources is prioritized and combined to create a unified customer view. Understanding and managing merge policies is crucial for ensuring accurate and consistent customer profiles across your organization. Learn more: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/ui-guide.html
• Edge Segmentation Edge segmentation allows for instantaneous segment evaluation directly on the Edge network. This capability enables same-page and next-page personalization use cases, significantly enhancing the speed and relevance of customer experiences. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/edge-segmentation.html
• Segment Match Segment Match is a secure, governed service that allows Platform users to exchange segment data. It uses privacy standards and personal identifiers like hashed emails and device IDs. This feature is valuable for collaborative marketing efforts and data partnerships. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-match.html
• Multi-entity Segmentation This advanced feature extends Real-Time Customer Profile data with additional "non-people" data or "dimension entities." It provides flexibility in defining segments based on various business-relevant data points without requiring extensive database expertise. Learn more: https://experienceleague.adobe.com/docs/experience-platform/segmentation/multi-entity-segmentation.h...
• Destination Types and Categories Adobe Experience Platform offers various destination types, including connections, dataset exports, and extensions. Understanding these types and their categories (such as advertising, cloud storage, email marketing, etc.) is crucial for effective data activation and campaign management. Learn more: https://experienceleague.adobe.com/docs/experience-platform/destinations/destination-types.html
• Activating Audiences to Destinations This topic covers the workflows for activating audience data to different types of destinations. It includes processes for both batch profile export destinations and streaming profile export destinations, which are essential for delivering personalized experiences across various channels. Learn more:
  • Batch: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/activate/activate-batch-...
  • Streaming: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/activate/activate-stream...
• Profile Export Behavior Different destination types have varying export patterns. Understanding these patterns, including what triggers an export and what data is included, is crucial for managing data flow and ensuring the right information reaches the right destinations at the right time. Learn more: https://experienceleague.adobe.com/docs/experience-platform/destinations/guardrails.html
• Email Marketing Destinations Email Service Providers (ESPs) integration allows you to activate audiences for email marketing campaigns. This capability is key for personalized email communications and forms a crucial part of omnichannel marketing strategies. Learn more: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/email-marketing/ove...
• Using Real-Time CDP Segments in Adobe Target This integration allows you to use Real-Time Customer Data Platform segments in Adobe Target for personalized experiences on websites and mobile apps. It's a powerful way to unify customer data and activation for more effective personalization. Learn more: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/personalization/ado...
• Specific Destination Connections This section covers setup and use of specific destination connections like Facebook, Amazon Kinesis, Azure Event Hubs, Amazon S3, and HTTP API destinations. Each of these connections has unique features and setup processes that are important to understand for diverse activation scenarios.
• Datastreams Configuration Datastreams are crucial for collecting and routing data within the Adobe Experience Platform. Proper configuration of datastreams, especially for the Experience Platform Web SDK, is essential for accurate data collection and activation. Learn more: https://experienceleague.adobe.com/docs/experience-platform/edge/datastreams/overview.html
• Custom Personalization Connection This feature allows external personalization platforms, content management systems, and ad servers to retrieve audience information from Adobe Experience Platform. It's key for integrating Platform data with external systems for comprehensive personalization strategies. Learn more: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/personalization/cus...
• Guardrails and Limits Understanding the default guardrails and limits for Real-Time Customer Profile data, segmentation, and data activation is crucial for optimal system performance. These guidelines help in modeling data correctly and ensuring efficient use of the Platform. Learn more: https://experienceleague.adobe.com/docs/experience-platform/profile/guardrails.html

[Anil_Umachigi]

Hello Everyone

@Vivekrao_Bhosale @abhishek2307 @LakshitRa @VikasChaudhary_ @monsxp  @RyanMoravick @Mahesh_Srini @dataverse @SairamVoruganti 

Find below link to the quiz for the below modules

RTCDP MP24 Module 2:Real-Time Customer Profile & Data Ingestion: Quiz  --> https://forms.office.com/r/TnayyKgiR7

RTCDP MP24 Module 4 & 5 - Segmentation & Activation: Quiz --> 
https://forms.office.com/r/WjzYsJtpVR

Please note these quiz help you with fundamentals of these topics, and hopefully help you understand the topics better. If you find any issues with questions, please reach out here or via DM 

[VikasChaudhary_]

Hi @Anil_Umachigi ,

Module 2 quiz is not accessible. It is asking for a login, and if I try to login to my microsoft account, it shows a permission issue. While the one for module 4 & 5 is working fine. Can you please check?

-Vikas Chaudhary

[Anil_Umachigi]

THanks Vikas

It should be fixed now, you can try the same URL or the one below 

https://forms.office.com/r/TnayyKgiR7

[Anil_Umachigi]

Hello Everyone

@Vivekrao_Bhosale @abhishek2307 @LakshitRa @VikasChaudhary_ @monsxp  @RyanMoravick @Mahesh_Srini @dataverse @SairamVoruganti 

Apologies for the delay, but here is the final module and articles related to it. 

Look forward to some video and hopefully a webinar on all these topics next month! please let me know if that is of interest via comments/DM

1. Governance in Real-time CDP implementation

Governance in Real-time CDP focuses on managing and protecting data across various services. It involves implementing data usage policies, applying data usage labels, and ensuring compliance with regulations. This topic covers best practices for data governance, including automatic policy enforcement and management of sensitive data.

Summary: Data governance in Adobe Experience Platform enables organizations to manage customer data and ensure compliance with regulations and policies. It involves cataloging data, establishing data lineage, applying usage labels, creating data usage policies, and controlling data usage for marketing actions. Understanding these concepts is crucial for maintaining data integrity and compliance in your CDP implementation.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html

2. Automatic policy enforcement

This topic covers how Adobe Experience Platform automatically enforces data usage policies to prevent violations when activating audiences to destinations.

Summary: Automatic policy enforcement is a crucial feature that helps safeguard your organization from potential risks and liabilities. It ensures that sensitive, identifiable, or contractual data are handled accurately according to your organization's data governance rules. This feature automatically enforces usage policies should any violations occur when activating audiences to destinations, providing an additional layer of protection for your data.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/data-governance/enforcement/auto-enforce...

3. Data usage policies

This section explains the types of data usage policies available in Adobe Experience Platform and how they restrict data activation based on marketing actions and data usage labels.

Summary: Data usage policies are essential for effective data compliance. They define rules that describe the kinds of marketing actions allowed or restricted on data within Experience Platform. There are two types of policies: data governance policies and consent policies. Understanding how to implement and manage these policies is crucial for maintaining data integrity and respecting customer preferences.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/data-governance/policies/overview.html

4. Pseudonymous profiles data expiration

This topic covers how to configure expiration times for pseudonymous profiles in Adobe Experience Platform to automatically remove outdated or invalid data from the Profile Store.

Summary: Managing pseudonymous profiles is important for maintaining data quality and compliance. Adobe Experience Platform allows you to set expiration times for these profiles, ensuring that data that is no longer valid or useful for your use cases is automatically removed from the Profile Store. This feature helps in maintaining an up-to-date and relevant customer database.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/profile/pseudonymous-profiles.html

5. Data management license entitlement best practices

This section provides best practices for managing license entitlements in Adobe Experience Platform, including tools and strategies to optimize data usage within license limits.

Summary: Adobe Experience Platform offers licenses that establish limits on the number of profiles you can create and the amount of data you can ingest. As data volumes grow, it's possible to exceed these licensing entitlements. This topic covers best practices and tools to help you better manage your license entitlements, ensuring efficient use of the platform while staying within your licensed capacity.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/landing/license/data-management-best-pra...

6. Guardrails for Identity Service data

This topic covers the use and rate limits for Identity Service data to help optimize the use of the identity graph.

Summary: Identity Service in Adobe Experience Platform plays a crucial role in creating a comprehensive customer profile. Understanding the guardrails and limits for Identity Service data is essential for optimizing your use of the identity graph. This knowledge helps in ensuring efficient data processing and maintaining system performance within the platform's capabilities.

Learn more: https://experienceleague.adobe.com/docs/experience-platform/identity/guardrails.html

By studying these topics and resources, aspirants will gain a comprehensive understanding of governance and administration in Adobe Experience Platform, enabling them to implement and manage data effectively while ensuring compliance and optimal performance.

[NimashaJain]

Hello Aspirants,

Hope you are having a great learning experience. I have some great news for you.

You can get 50% discount coupon for the certification by filling out the form link given below.

Form Link: https://forms.office.com/r/fNYJstwxKJ

Note:  The form would be open to taking responses till Aug 19