Event Forwarding to send offline conversion to Meta | Community
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ReinaldoNani
Level 2
April 30, 2024
Solved

Event Forwarding to send offline conversion to Meta

  • April 30, 2024
  • 1 reply
  • 831 views

Hi there, I developed all architecture with Event Forwarding to send conversions (that were received by bath from e-commerce confirmation) to Meta to complete the cycle, Because I sent the server-side event of conversion, and to complete I have to send the offline conversion.

But the event doesn't return to Edge.

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Best answer by Travis_Jordan

Hello, 

Currently Event Forwarding is designed to facilitate a one-way trip with event data. You can collect, enrich, and forward event level data to a non-Adobe destination, but it currently does not support a return route back to the Edge. 

1 reply

Travis_Jordan
Adobe Employee
Travis_JordanAdobe EmployeeAccepted solution
Adobe Employee
May 3, 2024

Hello, 

Currently Event Forwarding is designed to facilitate a one-way trip with event data. You can collect, enrich, and forward event level data to a non-Adobe destination, but it currently does not support a return route back to the Edge. 

Level 1
May 3, 2024

Hi, thanks. So when I had data on some specific event Real-time Customer Profile and I wanted to send it by Event Forwarding for an Ad Platform. But this event never arrives at the Ad Platform.

 

Follow the architecture - https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/data-ingestion/media_17dbc17c9ef957becfd4551ca0a26735170b0e857.svg?width=750&format=svg&optimize=medium