Destination Activation Replay for Missed or Failed Deliveries
Description:
Introduce a Destination Activation Replay feature that tracks failed or missed activation (e.g., due to API downtime, schema mismatch, rate limits) and allows for automatic or manual reprocessing once the destination becomes healthy again - ensuring no critical activation is permanently lost.
Why is this feature important?
Ensures activation reliability - campaigns or journeys shouldn't silently miss users due to transient destination errors.
Helps marketers and engineers troubleshoot and recover from downstream failures without rebuilding segments or pipelines.
Supports auditability and compliance, with logs showing which profiles were successfully activated, which failed, and which are pending retry.
Prevents data loss during outages, especially when targeting time-sensitive audiences like flash sales or churn interventions.
Current Behavior:
If a destination (e.g., Facebook, Google Ads, webhook, custom API) fails during profile export, the activation fails silently or logs the error without recovery options.
There is no built-in retry mechanism or UI to view, filter, or reprocess failed activations from Real-Time CDP.
Users must rebuild audiences or re-trigger exports manually, which may lead to missed timing or gaps in user targeting.
Use Case:
A Facebook Ads destination fails due to temporary API downtime. Once it's back online, the system automatically replays the failed activation for the affected profiles.
A marketer views a Delivery Health Report, sees that 500 profiles failed to activate to a custom webhook, and replays them with a single click.
A team uses an export log to analyze the scope of a destination outage, informing campaign analytics and customer care follow-up.