Custom personalization with attributes does not export Profile atributes | Community
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GigiCotruta
September 30, 2025
Question

Custom personalization with attributes does not export Profile atributes

  • September 30, 2025
  • 1 reply
  • 854 views

We have configured the destination and mapped some attribues:

 

The flow was as following: 

1. Created a audience

2. Created a profile

3. Send an event that qualified the profile for the audience

4. Checked the audienceMembership

5. Sent a pageView via Web SDK and received this response:

 

As you can see, there are no profile attributes, which are populated in the Hub profile: 

 

P.D. We are trying the Edge Network API call in the DEV Sandbox, just in case it is relevant. 

1 reply

October 1, 2025

Hello Gigi,

 

I don't think profile attributes will come via WebSDK.

You need to use Edge Network API calls in an authenticated context.

https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/custom-personalization

GigiCotruta
October 1, 2025

Thank you, @mdonke 

You are totally right. I tried the interaction API call and I got this response: 

I was expecting the segmentMembership and the attributes, but I can't see those. Did I forget to toggle anything? Any idea of what could be possible happening?

DavidRoss91
Community Advisor
Community Advisor
October 2, 2025

Yes, they are, the last screenshot I sent are from the Profile Endpoint: https://platform.adobe.io/data/core/ups/access/entities


@gigicotruta  ok, one more thing I want to check. Within your datastream, do you have personalization destinations enabled? (see below)

Reason I ask this, is within the documentation I see the following:

Enables Custom Personalization for this datastream. When the Web SDK or Edge Network API sends data through a datastream with personalization destinations enabled, audience memberships and mapped profile attributes (only for authenticated Edge Network API requests) for the profile in question are sent back in the response.

 

Trying to check all the boxes for you!