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C
CBSIMP
January 9, 2024
Question

[Custom Destination]

  • January 9, 2024
  • 1 reply
  • 773 views

Hi,

Can we create a custom destination in Adobe Experience Platform to send segments to?

Thanks

 

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1 reply

brekrut
Adobe Employee
brekrutAdobe Employee
Adobe Employee
January 9, 2024

Hello @cbsimp 

 

Yes you can create a customer destination to send segments to.  

 

The destination SDK allows you to create your own connection to write to.

https://experienceleague.adobe.com/docs/experience-platform/destinations/destination-sdk/overview.html?lang=en

 

Another option is to use the custom personalization connection to write out data for personalized segments.

 

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/personalization/custom-personalization.html?lang=en

    C
    CBSIMPAuthor
    January 9, 2024

    Can we use custom personalization to export to a custom destination as well?  What would be the best approach here as we would like to push segments to a third-party

      brekrut
      Adobe Employee
      brekrutAdobe Employee
      Adobe Employee
      January 10, 2024

      if the requirement is to activate segments to a non-out of the box destination then using the Destination SDK to activate an audience is your best bet.  It also depends on the third party which you are attempting to activate to.  Most third party solutions will use a storage container to accept audience data for ingestion. 

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