create a negative audience

Question

I need to create an audience that will include all profiles that have an Email, have an event where 'Registration ID' exists and 'Timestamp' occurs before 3 days ago, and do not have any event where 'Financial Enrollment Date' exists. (Email is an attribute in the Profile schema); (Registration ID is an attribute in the web SDK events schema and Timestamp is the default attribute of the web SDK events schema) (Financial Enrollment Date is an attribute in the course events schema). I need to create this audience to exclude these profiles from paid media campaigns who registered for a course more than 3 days ago but did not complete the enrollment payment. My biggest challenge is understanding how the platform will verify that a profile does not have any event where 'Financial Enrollment Date' exists.

DavidRoss91 · Accepted Answer

You could also potentially create a separate audience with "Excluding Financial Enrollment Date" being the only event, and then use that audience to build your separate audience that has the inclusions.

DavidRoss91 · Answer

Hi @danielaco3

You could use this as a negated event. For example:

Attributes

Include Email exists

Events

(Include audience who have at least 1 Any event where (Registration Id exists) and do not have any Any event where (Financial Enrollment Date exists) ) and occurs in last 3 day(s)

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