Capture Google Cookies ID as one of identity using Adobe Experience Web SDK

[yesraptors12]

Hi Community,

I am reaching out to discuss a challenge I'm currently facing with our retargeting campaigns. Our objective is to activate segments for anonymous visitors on our website through RTCDP to Google Ads. Presently, the majority of our website visitors do not log in, which hinders our ability to effectively retarget them.

For reference, I have reviewed the documentation on the Google Ads destination provided by Adobe at the following link: [Google Ads destination](https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/goog...).

The documentation mentions the use of the Google Cookies ID for targeting users. Given that we have already implemented Google Ads' Floodlight and Google Analytics 4, I am inquiring about the possibility of capturing the Google Cookies ID as an identity for our largely non-logged-in visitor base. This would be instrumental in enhancing our retargeting efforts prior to their decision to make a purchase.

I would greatly appreciate guidance on how we might achieve this, especially under the current circumstances where direct user authentication is infrequent.

Thank you in advance for your support in resolving this issue.

Warm regards,

Rap

[brekrut · Accepted solution]

Hello @yesraptors12 

This can be an interesting issue to solve for an Adobe RTCDP platform.  When the Adobe Web SDK is implement an Adobe Cookie is generated to identify the session of a browser.  This cookie can then be use to target anonymous users on the Adobe Edge network when using Adobe Target with Adobe RTCDP segments.

Google Analytics will use the Google Analytics ID to identify anonymous users and this can be brought into the Adobe RTCDP for destination(s) which accept the GAID or Google cookie id.  

While you can setup a specific profile attribute to capture the Google Cookie Id, you will create a number of cookie based profiles in the Adobe RTCDP platform which can just be activated to Google Advisor platform. 

How many profiles is your PROD Adobe RTCDP sandbox licensed for?  What is the current utilization rate?

With the profiles which will be created from anonymous digital behavior is there plans to activate this data to other platforms? 

Are there additional use cases which bridge anonymous user digital behavior with known user digital behavior?

[yesraptors12]

Hi @brekrut ,

Thanks for your response.

In terms of technical implementation, we did some research and it seems that it is easy to capture the cookies value of Google Advertiser ID (GAID) using the core extension in data collection.

And thanks for the heads up regarding the number of profiles. It seems that when we collect multiple GAIDs for a single user, it will create a lot of unused profiles, right? The reason we want to do this is to use CDP segments as a single source of truth for retargeting segments and replace the segments using Floodlights. However, it looks like this is not ideal because of the profile user number limit that we have subscribed to.

Best regards,

Rap

[yesraptors12]

Hi @brekrut,

Let's say we created a new identity in RTCDP called GAID.

If the same user visits our website multiple times using the same Experience Cloud ID (ECID) but multiple GAIDs, will it count as one profile or multiple profiles against our license?

Thanks,
Rap

[brekrut]

Hello @yesraptors12 

If your using the WebSK to collect this information into the Adobe RTCDP schema and based upon the scenario above if ECID and GAID are identity values.  Yes, you are correct a single profile will be created with an ECID and multiple GAIDs.