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B2B Real Time CDP - How to avoid the customer and Partner profiles from getting stitched together.

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Level 1

Hi All,

 

We are currently working on a B2B use case where some individuals may have both customer and partner account types. In certain cases, these profiles may share the same email address, Marketo person ID, or account ID. However, our requirement is to keep these profiles separate and avoid stitching them together, even when the identities (email or Marketo person ID) overlap.

Given that we are using email ID and Marketo person ID as our primary identifiers,secondary identifiers could you please advise on the best approach or configuration to ensure that customer and partner profiles remain distinct in our system?

Thank you for your guidance.

FieldDuplicate 1 (Customer)Duplicate 2 (Partner)
ECID12341234
EmailCDP_DedupeTest4@wd-test.comCDP_DedupeTest4@wd-test.com
First NameBobBob
Last NameSmithSmith
CompanyXYZXYZ
Account TypeCustomerPartner
Account Id9999911111
SFDC Id123XYZ321ABC
Person Id12121213434343
Marketo FiltersCustomers OnlyPartners Only


Sample record

1 Reply

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Level 4

Hi @UrvashiKiranMa ,

 

In my opinion, you got to map Customer and Partner to different classes, mentioned here-

 

https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/schemas/b2b

 

Other option could be using different identity namespace for these two identity types. 

 

I hope it helps. Thanks!