Audience Fatigue Detection and Adaptive Frequency Capping

[#1]

Description:
Introduce a real-time audience fatigue scoring mechanism that tracks user responsiveness (or lack thereof) across channels (email, push, ads, etc.) and automatically adjusts frequency caps or suppresses the user from further campaigns until engagement improves.

Why is this feature important?

• Prevents over-messaging and burnout, which leads to unsubscribes, opt-outs, and negative brand perception.

• Allows more intelligent campaign pacing - showing restraint can often improve long-term engagement.

• Reduces manual guesswork around send frequency by making decisions based on real-time engagement signals (opens, clicks, site visits, etc.).

• Optimizes deliverability and compliance, especially in regulated regions with communication limits.
  
  

Current Behavior:

• Frequency capping is usually static and channel-specific (e.g., max 3 emails/week).

• No native cross-channel fatigue detection or unified scoring that evaluates all touchpoints.

• CDP does not dynamically adjust campaign eligibility based on individual user saturation.

Use Case:

• A customer opens 0 out of 5 emails and ignores 3 push notifications in one week. Their fatigue score increases, and they’re temporarily suppressed from outbound campaigns until they re-engage.

• Another user is highly responsive on SMS but shows fatigue in email; the system shifts more messaging to SMS while reducing email frequency.

• A global brand ensures regulatory compliance by using fatigue scoring as a proactive suppression layer - minimizing opt-out rates and respecting user tolerance.