Solved

What is the best way to measure incrementality within Journey Optimizer?

Forum|Forum|8 months ago
May 12, 2025
1 reply
606 views

Hi,

I am new to the Journey Optimizer tool and am working on setting up reporting/dashboard/ etc. to show success. One component I would like to measure is the incremental lift journey have on the growth of my audience and would like to ask for advice: Should we do that through the AEP audience, with in the AJO journey build, or with the CJA reporting? Thanks in advance for the ideas and guidance.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by SatheeskannaK

@careyfr1 You can set up a reporting dashboard using CJA, and one way to do this is by using the guided analysis feature. The Active Growth guided analysis is particularly useful for tracking the growth of your user base.

https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/guided-analysis/guided-analysis-in-workspace

https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/guided-analysis/active-growth

SatheeskannaK

Accepted solution

Community Advisor

@careyfr1 You can set up a reporting dashboard using CJA, and one way to do this is by using the guided analysis feature. The Active Growth guided analysis is particularly useful for tracking the growth of your user base.

https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/guided-analysis/guided-analysis-in-workspace

https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/guided-analysis/active-growth

Thanks, Sathees