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SCB21
Level 5
December 2, 2022
Solved

Hashed Email

Hi,

Does AJO take hashed emails for executions or does it have to be in plain text?

Please let us know.

Thanks

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ChetanyaJain-1
ChetanyaJain-1Accepted solution
Community Advisor
December 5, 2022

@scb21 AJO will have access to the profile from AEP. You can select the list of fields that you need to sync. As far as I know, it will require a plain email field to send emails and also to track back the activities against the email. Also, there is other stuff to manage like suppression list, allowed list, etc.. and for that, you might need to sync the plain email.

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IvanMi1
Adobe Employee
IvanMi1Adobe Employee
Adobe Employee
December 2, 2022

@scb21 - AJO can support Email identities hashed as SHA256

See here for more information: https://experienceleague.adobe.com/docs/experience-platform/identity/namespaces.html?lang=en

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ChetanyaJain-1
Community Advisor
ChetanyaJain-1Community Advisor
Community Advisor
December 2, 2022

AJO can store the profile information with email in plain & sha256 hashed format. However, I can't imagine if you have only hashed email format to send an email since un-hashing is impossible. If you cannot un-hash then while you send an email it will be in an incorrect email id.

@scb21 are you planning to ingest from another source that has hashed emails?

Also, if you already have customer info from your CRM then ideally you would have all the emails (in plain & hashed format), so when you ingest records from another source that has only hashed format - then in that case if the profile matches with your CRM records based on email then it will stitch together (provided email is one of the identity) - and you can use the email field to send your emails.

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    SCB21Author
    Level 5
    December 5, 2022

    Hi @chetanyajain-1,

    We are looking to hash the emails in AEP and push that to AJO. We are trying to understand whether AJO only takes plain text emails or hashed as we don't want to get into a situation later where plain text is required.

    Thanks

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    ChetanyaJain-1
    Community Advisor
    ChetanyaJain-1Community AdvisorAccepted solution
    Community Advisor
    December 5, 2022

    @scb21 AJO will have access to the profile from AEP. You can select the list of fields that you need to sync. As far as I know, it will require a plain email field to send emails and also to track back the activities against the email. Also, there is other stuff to manage like suppression list, allowed list, etc.. and for that, you might need to sync the plain email.

    Translate
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