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MounikaA2
July 9, 2025
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Frequency capping can be used in custom action

  • July 9, 2025
  • 1 reply
  • 418 views

Hi all,

Is it possible to apply frequency capping to a Custom Action in Adobe Journey Optimizer? If yes, could anyone please explain how to implement it? If not, clarify why frequency capping is not supported for Custom Actions?

 

Thanks!

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Best answer by Mayank_Gandhi

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

1 reply

Mayank_Gandhi
Adobe Employee
Mayank_GandhiAdobe EmployeeAccepted solution
Adobe Employee
July 9, 2025

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

    M
    MounikaA2Author
    July 9, 2025

    @mayank_gandhi  Thank you for the confirmation. Could you please help me understand why frequency capping is not supported for Custom Actions in Adobe Journey Optimizer?

    A
    AJODev
    Level 4
    July 9, 2025

    Hello @mounikaa2 ,

     

    Frequency capping is not available for Custom Actions in AJO because these actions operate outside Adobe’s direct control and lack the built-in tracking and feedback required to enforce per-profile message limits.

    check the guardrails of custom action:

    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails#custom-actions-g

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