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Facebook integration - Adobe Journey Optizer

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Level 2

Hi community, 

Is there a way we can integrate Facebook Ads with AJO?

 

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Correct answer by
Community Advisor

Hi,

 

I think currently you can create a custom action to integrate Facebook Ads with AJO to send message.

 

https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-b... 

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Correct answer by
Community Advisor

Hi,

 

I think currently you can create a custom action to integrate Facebook Ads with AJO to send message.

 

https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-b... 

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Employee Advisor

In addition to what @Sneha-Parmar mentioned with custom actions, if you have RTCDP destinations you can use the "Update Profile" action in your Journey to update profiles to include in a Facebook activation segment. Then in the Facebook destination you can grab an exported audience based on segment definition.