AJO A/B Testing

[andreacastillom]

Hi Community, 

I want to know how to create a subject A/B test on AJO.

Is there an out-of-the-box activity for this? 

Thanks  

[Ivan_Mironchuk]

Hi @andreacastillom we are planning to release functionality around this in the fall. We have a beta just kicking off. Please send me a direct message if you would be interested in participating in the beta. 

[andreacastillom]

Hi, @Ivan_Mironchuk thanks for the reply. I already sent you a direct message. 

Regards. 

[justinkramp_vml]

Ivan, don't see any updated documentation on this capability (A/B testing or multivariate testing for web channels) in AJO. If available can you point me towards appropriate documentation/release notes? 

[RussLewisAdobe]

Hi Justin,

here is the documentation. what kind of use cases do you have?

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/web/create-web

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/content-experiment/cont....

[justinkramp_vml]

Thanks for the quick reply Russ. Specific use cases are around A/B testing web channel campaign content variations (different offer creative presented to a % split of visitors against a control to determine best engagement). This is typical within Target, and the Content Experimentation documentation you provided I looked at but it seems to only apply to Email channel. 

[RussLewisAdobe]

Hi Justin,

It applies to web channel, its just that the help docs illustrate email. You can setup a campaign in AJO and select web as the activity. Then when you are on the campaign properties screen, select an experiment. You can then edit content for the variants you create and by default the first treatment A is set as your control group.  

[justinkramp_vml]

Got it thank you, was able to see this in our AJO instance and test. 

[Kishore_Reddy]

Following this thread!

[Vikrant_Sisodia · Accepted solution]

Hi Andrea,

You can simulate A/B testing by using an orchestration condition and using a 50/50 split as shown below:

Thanks

Vik