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Community Q&A Coffee Break, September 4th with Adobe Journey Optimizer experts Keara Fausett, Aaron Forrest, Justin Grover & Sandra Hausmann

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Sukrity_Wadhwa
Administrator

7/25/24

Join us for the next Adobe Journey Optimizer Community Q&A Coffee Break! 

  Wednesday, September 4th from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Keara Fausett (@KearaFausett), Product Manager, Aaron Forrest (@aaron4est), Product Manager, Justin Grover (@justin_grover), Principal Product Manager and Sandra Hausmann (@SHausmann), Sr Technical Marketing Engineer. In this AMA (Ask Me Anything)- like event, the experts will be logged in to answer any of your questions related to the topics discussed during the Experience League LIVE session held on August 28th about the 3 must try features in Adobe Journey Optimizer. You can watch its recording here:  Summer Spotlight - Three must try features in Adobe Journey Optimizer 

 

Participating is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @KearaFausett, @aaron4est, @justin_grover and @SHausmann.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your AJO Community member peers 

Meet the Experts

 

aaron.JPGAaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.

 

Sukrity_Wadhwa_1-1713340756937.jpeg As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

Keara Faussett Headshot.jpegKeara Fausett is a Product Manager on Adobe Journey Optimizer with three years of expertise in content velocity roadmaps and strategy. She leads the integration of AEM content with Adobe Journey Optimizer (AJO) and has been key in launching standalone AJO capabilities like templates, fragments, and tags. Currently, Keara is focused on rolling out multilingual messaging, enhancing Adobe’s ability to deliver personalized content across global markets.

 

 

Justin Grover Headshot.pngJustin Grover is a Principal Product Manager for Digital Experience at Adobe.  

 

 

 

 

 

 

 

Something already coming to mind?

Add your journey experimentation, frequency capping, and multi-lingual messaging related questions below any time before or during the Coffee Break on Wednesday, September 4th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

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j_goetze_5000
Level 1

9/3/24

Question regarding the Business Rules / Frequency Cap: 
In my instance, Business rules are available, but I can only set duration as 'monthly' or 'weekly', and not 'daily' as in the demo? Furthermore, in my UI there is not option to create "Rule Sets", only rules?

All Permissions required are enabled. 

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aaron4est
Employee

9/4/24

In response to j_goetze_5000

Yes, daily cap is available upon request. Please reach out to your Adobe Account Manager and with your AJO Org ID we are able to activate the daily frequency cap feature so that it populates in the dropdown for selection. 

 

Rule Sets is also available upon request in Beta. If interested, we'd be happy to look into activating that for you and your team. 

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j_goetze_5000
Level 1

9/3/24

Question regarding experiments, specifically Holdsout : 
Will the profiles in holdout appear in the reporting dataset? 
What are the options to edit the conditions of holdout group? Percentage, criteria etc. 
When Experiements is available for Journeys, does that include Holdout? 

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jgrover1
Employee

9/4/24

In response to j_goetze_5000

Hi @j_goetze_5000 

Will the profiles in holdout appear in the reporting dataset?  

Yes the profiles will appear in the reporting dataset as a holdout. Just remember since they didn't receive an email there won't be any open or clicks. 

What are the options to edit the conditions of holdout group? Percentage, criteria etc. 

You can edit the percentage between 1-100%. It is a straight random assignment for each experiment to maintain the integrity of the experiment. 

When Experiements is available for Journeys, does that include Holdout? 

It will include the holdout as well. This holdout will apply for the action node so make sure there aren't subsequent actions the require the user to have seen the previous action if you use a holdout. Journey level holdouts are on the roadmap. 

 

 

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SHausmann
Employee

9/4/24

Hi, we are here to answer your questions live for the next hour.

 

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Sukrity_Wadhwa
Administrator

9/4/24

In response to Caveman77

Hi @Caveman77, 

Could you please share what do you mean by a login event?

 

This is actually a type-in event, similar to an Ask Me Anything (AMA) chat event, wherein participants can submit their questions in the comment section here, and our experts will be providing answers during this one hour. 

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Caveman77
Level 3

9/4/24

Thanks.  Here are my questions then:

  • Will the AJO UI Search (Journeys or Audience) be updated to include AND exclude based on search terms?  This would be helpful as we label all test journeys with a specific name.   I would like to be able to search for XYZ and exclude ABC
  • Will the daily Caps be updated to filter based on campaign or journey name and not just the ID?
  • Will there be the ability to set a daily cap AND then determine what happens to any emails that are suppressed from the user?  For instance, delay the email until tomorrow?
  • When will out of the box functionality be rolled out for Leads Collection forms in AJO?
  • When will out of the box functionality be rolled out for A/B testing an email campaign and automatically assigning a winner to the remainder without having to build and deploy another campaign.

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KearaFausett
Employee

9/4/24

In response to Caveman77

Re: When will out of the box functionality be rolled out for Leads Collection forms in AJO?

 

This is on our roadmap for Q4!

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jgrover1
Employee

9/4/24

In response to Caveman77
@Caveman77 wrote:
  • When will out of the box functionality be rolled out for A/B testing an email campaign and automatically assigning a winner to the remainder without having to build and deploy another campaign.

This is currently slated for the 1st half of 2025. The teams are hard at work on it right now. 

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aaron4est
Employee

9/4/24

In response to Caveman77

In regard to your Daily Capping question and the ability to determine what happens to any emails that are suppressed, we currently only support the ability to suppress the communication entirely- no delay option exists today within the Business Rule Frequency Capping section of the product.

 

One suggestion for this use case is journey orchestration conditions and wait blocks which can be helpful in scenarios where you wish to hold onto the communication and deliver at a later time rather than have the message be suppressed entirely. 

 

In regard to your question around filtering based on campaign or journey name, today we support the ability to apply a Rule Set to communications to cap by "types" of communications (i.e. a subset of marketing communications). These Rule Sets can be applied to Campaign communications, and we're working to support it for Journey communications as well (so the rule can span across both). We are also working to support frequency capping at the Journey object level as well. We'd be happy to connect with you if interested in the workflows associated there. 

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jgrover1
Employee

9/4/24

In response to Caveman77

likely but there is some ambiguity in the schedule. 

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Caveman77
Level 3

9/4/24

Are you able to share insight into of any new AJO features that will be release before the end of this year?

 

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jgrover1
Employee

9/4/24

In response to Caveman77
Spoiler
Experimentation will be available in Journeys and Multi-lingual campaigns and journey actions will be possible.  

Avatar

KearaFausett
Employee

9/4/24

In response to Caveman77

We have a quarterly roadmap presentation with updates for all users, but alternatively, you can reach out to your Adobe care representative for more details or to connect with a product manager for specific questions! We'd be happy to walk you through any questions you have. 

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Sukrity_Wadhwa
Administrator

9/4/24

Thanks @aaron4est, @KearaFausett, @jgrover1 and @SHausmann for taking the time out today and answering questions for the Journey Optimizer Community.

@Journey Optimize Community members - Feel free to ask any more questions related to the content shared in Summer Spotlight - Three must try features in Adobe Journey  on this thread. I, along with other experts, will be monitoring it to answer all your future queries as well.

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Event starts:

Sep 04, 2024 - 08:00 AM (PDT)

Event ends:

Sep 04, 2024 - 09:00 AM (PDT)

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