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Community Q&A Coffee Break, February 28th with Adobe Journey Optimizer experts Ariel Sultan, Daniel Wright, Josee Healey & Rohit Basuri

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Sukrity_Wadhwa
Administrator

2/15/24

Join us for the next Adobe Journey Optimizer Community Q&A Coffee Break! 

  Wednesday, February 28th from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Ariel Sultan (@asults), Product Marketing Manager, Daniel Wright (@dwright-adobe), Sr Technical Marketing Engineer, Josee Healey (@JoseePMM), Sr Product Marketing Manager and Rohit Basuri (@RohitBa), Sr Product Manager. In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to topics discussed in the February 8th Experience League Live session on Use Case Playbooks - an actionable catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer.

 

Recording URL for the Experience League Live: 

Use Case Playbooks, self-serve templates to deploy use cases in a few clicks

 

Participating is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @asults, @dwright, @JoseePMM, @RohitBa.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your AJO Community member peers 

Meet the Experts

ariel sultan.jpeg

Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.

 

 

daniel wright.jpegDaniel Wright, a.k.a @dwright-adobe, Sr Technical Marketing Engineer, Adobe.

 

 

 

 

 

 

 

josee.jpeg

Josee Healey, a.k.a. @JoseePMM, Sr Product Marketing Manager, Adobe. 

 

 

 

 

 

 

rohit.jpeg

Rohit Basuri, Sr Product Manager, Adobe.

 

 

 

 

 

 

Something already coming to mind?

Add your Adobe Journey Optimizer Use Case Playbooks related questions below any time before or during the Coffee Break on Wednesday, February 28th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

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JoseePMM
Employee

2/28/24

Hi everyone Josee here, Product Marketing Manager for Adobe Real-Time CDP, happy to join you today to answer any questions you might have on Use Case Playbooks!

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asults
Employee

2/28/24

Hi Coffee Breakers! Looking forward to answering your questions about Use Case Playbooks for Real-Time CDP and Journey Optimizer. If you haven't done so already, we recommend watching the Experience League Live:

Use Case Playbooks, self-serve templates to deploy use cases in a few clicks

You can also review the product documentation here.

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RohitBa
Employee

2/28/24

Hello everyone, this is Rohit - the Product manager for Use Case Playbooks. Happy to answer any questions that you may have. 

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asults
Employee

2/28/24

As we make introductions... this is Ariel, representing Journey Optimizer as a Product Marketing Manager.

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dwright
Employee Advisor

2/28/24

Hi, Daniel is here--creator of video enablement content for Use Case Playbooks on Experience League. I look forward to answering your questions!

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JoseePMM
Employee

2/28/24

Have you had a chance to dive into this feature for either Real-Time CDP or Journey Optimizer?  Have you reviewed the available use cases??  They are listed here by application!

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dwright
Employee Advisor

2/28/24

If you don't see your industry represented yet in Use Case Playbooks, know that the Playbooks are easily adaptable to other industries. For example, if you are an insurance company, you can easily take the "Abandon Browse" playbook for retail and adjust the events to work for your use case. For example, if the retail defines "Abandon Browse" as "had a product view event but didn't have add to cart event", you can modify the definition of a segment or journey to reflect your definition, e.g. "had a product view event but didn't have a lead form submit event".

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asults
Employee

2/28/24

In response to dwright

Use Case Playbooks currently showcases playbooks for the following industries: Retail, Sports, Media & Entertainment, Travel & Hospitality, however, customers in other industries can still use the playbooks for execution. Additional industry-specific playbooks are in the process of being created in the coming year!

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Neha-inf
Level 2

2/28/24

Though I registered I am not getting direct link to join in, can one of you please share direct link to join the session

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Sukrity_Wadhwa
Administrator

2/28/24

In response to Neha-inf

Hi @Neha-inf, 

This is a chat event where you can type-in your questions here in the comment section and get them answered by our experts who have joined in. So, feel free to drop any questions that you may have related to the Use Case Playbooks, self-serve templates to deploy use cases in a few clicks.

Thanks! 

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Neha-inf
Level 2

2/28/24

In response to Sukrity_Wadhwa

Ohh sorry I didn't realize that, I have one question when I was trying to use playbook I didn't see any playbook enable for my instance. So kindly help me how can I get it enabled for my instance. 

Avatar

JoseePMM
Employee

2/28/24

@Neha-inf Wondering how to get started with Use Case Playbooks?! See below and click here for more detailed instructions. 

Learn how to set up your account for Use Case Playbooks, designed for Real-Time Customer Data Platform and Adobe Journey Optimizer.

The three main configuration steps are:

  • Create a sandbox
  • Configure user permissions
  • Configure Journey Optimizer channel surfaces for e-mail, push, and SMS notifications (if you plan on using Journey Optimizer playbooks)

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Neha-inf
Level 2

2/28/24

In response to JoseePMM

That is helpful let me try it and come up with more questions. Thanks for quick help

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JoseePMM
Employee

2/28/24

Use Case Playbooks is like the invention of a microwave!  I want to make a full meal but I want to do it quick and with ease and have amazing results to show the rest of my family (organization!).

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Event starts:

Feb 28, 2024 - 08:00 AM (PST)

Event ends:

Feb 28, 2024 - 09:00 AM (PST)