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[Release Update] Adobe Journey Optimizer March 2023 Release
Hi Journey Optimizer Community users,
We are out with the latest Adobe Journey Optimizer product release for March 2023. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes
New capabilities
- In-app channel (General Availability): You can now send personalized In-app messages to your app users within a campaign. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience.
- SMS click tracking: With SMS click tracking, you can monitor the performance of your shortened URLs, identify who clicked on them, and use this data to retarget those customers with subsequent campaigns.
- Use Tags in your Journeys (Beta): As a Journey Optimizer practitioner, you can now organize your business objects using tags. Tags are a quick and easy way of classifying objects to improve search. This feature is currently in beta and only available for Journeys.
Please find the details around the new capabilities and other improvements included in this release here: Latest Release
Feel free to reach out in case you have any questions and/or feedback through the below comment section.
Sukrity Wadhwa
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