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Adobe Journey Optimizer Community Lens 7th edition is out.

Beta testing opportunity for the new Adobe Journey Optimizer course!




Hi Journey Optimizer Community Members,


The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Business Practitioner Professional training course. We would love your feedback. 


It’s easy to volunteer! Simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course


We’d like you to try and complete the course by March 1, 2024. This course is designed to help you:

  • Craft impactful customer journeys: Discover strategies that deeply resonate with your audience by delivering personalized and timely interactions with your customers to increase engagement, conversions, and loyalty.
  • Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience.
  • Leverage contextualized data to deliver personalized messages and offers: Draw insights from unified customer profiles to create a library of offers that are automated to be delivered at the right time with the most relevant message.
  • Evaluate campaign performance through analytical reports: Equip yourself with real-time monitoring, evaluation, and improvement strategies. Address challenges proactively, harnessing insights derived from data to elevate your campaigns.
  • Develop strategic execution and audience targeting strategies for effective marketing engagements: Gain the tools to make informed decisions, from selecting the right campaign types to effectively utilizing Journey Optimizer.
  • Explore access management in Adobe Journey Optimizer: Gain insights into user roles and permissions. Learn how to effectively access and utilize a Sandbox environment, enhancing your proficiency in access management. 


When you complete the course, you will receive a certificate of completion. We expect the course to take approximately 8 hours to complete.


Please note: This system is under development. You may not have access to all site features. Additionally, while unlikely, errors may occur during your engagement with the courses. Please submit any questions or problems using the Support tab on the website.


If you have any questions, please reach out through the below comment section or contact us through our website. We look forward to receiving your feedback on this new course!

Sukrity Wadhwa

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5 Replies


Level 1

"Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience."


Before March 1, implementation and acceptance into the beta should focus "wonder", or speaking for myself, be excited for the bugs and the why.



Level 1

is the program closed? The link is not working



Hi @Vijaya-Vigneshan,

Please check and let me know if you are still facing the error. 


Sukrity Wadhwa


Level 1

How do participants receive their certificate of completion?



Hi, we were having some issues with the platform in providing a certificate once a course has been completed. This issue is being worked on. Once fixed, the certificate will show up in your Profile under Achievements.

Thank you for your patience as we continue to beta test our courses and the new learning platform.