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Adobe Summit 2024 | Adobe Journey Optimizer Session - Turbocharged: General Motors' Drive for Experimentation Excellence
Summit 2024 Registration URL: https://summit.adobe.com
Session: Turbocharged: General Motors' Drive for Experimentation Excellence
Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and shift toward systematic business growth.
In this session, learn how:
- GM guided success with impressive time-to-value results by combining Adobe Target, Adobe Journey Optimizer, and Real-Time CDP
- Each new idea inside your business can become the headlights to drive new channel expansion with data-driven roadmaps
Session Schedule
Tuesday, Mar 261:00 PM - 2:00 PM PDT
Speaker(s)
- Kristen Opie, Head of Test and Learn Center of Excellence, General Motors
- Theresa Anderson, Sr. Digital Strategist, Adobe
Q&A
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Sukrity Wadhwa
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