Adobe Summit 2024 | Adobe Journey Optimizer Session - Authors of Adventure: The Multifaceted Role of CJA in Crafting Compelling Journeys

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: Authors of Adventure: The Multifaceted Role of CJA in Crafting Compelling Journeys

Discover the strategic role Adobe Customer Journey Analytics (CJA) plays in crafting compelling experiences with Adobe Real-Time CDP and Adobe Journey Optimzer while serving as your centralized data analysis and dashboarding hub. Become an “author of adventure” for customers interacting with your brand. Explore how personalized insights and engagement begins and ends with data.

Learn how to:

• Use data to craft compelling customer journeys
• Turn your customer insights into action
• Centralize with and use CJA to bookend your journey measurement

Session Schedule

Thursday, Mar 28 | 10:30 AM - 11:30 AM PDT

Speaker(s)

• Greg Cobb, Expert Solution Consultant, Adobe

Q&A

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