Hi, I am new to the community and Adobe Analytics. In a recent report my manager pointed out that internal referrals to our website account for 50% or more of our traffic. I investigated a little more and noticed that when a user is logged into our site and they log off it counts as a referral because they are returning to the homepage. I am trying to figure out how to adjust this data through a segment or a metric so that our internal referral rate does not appear so high.
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I think there can be several ways of achieving this so I'll give you my two cents.
(I'm assuming you are using DTM for implementation)
On your 'log out' link, create an event based rule which fires every time the link is clicked.
Store this value into one of your available custom variables (var x).
When reporting, subtract this number from the number under 'referrers'.
We are not currently using DTM for this website but plan on doing so within the next six months. Is there another way around this for the time being so we can understand our viewers more accurately?