Adobe Target

madhuraj87 · 4/11/25

Hello, I was wondering if there is any documentation or resources for marketers (i.e. less technical users and non-devs) on the basics of building and using profile scripts in Target audiences?

The resources I have found all assume JS knowledge, and I am looking for something more basic for those of us who want to build more nuanced audiences but don't have dedicated Target devs. Just knowing how to read the syntax and apply appropriately for some common use cases would be a help.

Thanks in advance.

Gokul_Agiwal · 4/11/25

Hi @madhuraj87 Totally understand however this is also true that the little JS knowledge is required.

To start with - Refer this video How to Create Profile Scripts | Adobe Target

In below link - it has some explanation ( Non developers can understand) about how profile script work

https://experienceleague.adobe.com/en/docs/target/using/audiences/visitor-profiles/profile-parameter...

Look for Built in profile - https://experienceleague.adobe.com/en/docs/target/using/audiences/visitor-profiles/variables-profile...

and sample examples.

Also below resources help you where you can find common use cases (written code) which you can easily use for your own based on the use cases.

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/12-adobe-target-profile-scripts-...

https://albertacg.com/adobe-target-profile-scripts-explained/

https://analyticsdemystified.com/2019/04/18/profile-playbook-for-adobe-target/

Apart from above - if you're looking specific profile script, feel free to post here,

Hope this helps, thanks

madhuraj87 · 4/11/25

Thanks, I will check out these resources

Gokul_Agiwal · 4/14/25

Hi @madhuraj87 Yes please check these resources and if you still have more questions or looking for any specific script, feel free to post here.Thanks

Gokul_Agiwal · 4/15/25

One more example to go with

Profile script for Time of Day Greeting - Adobe Experience League Community - 746686

Vaibhav_Mathur · 4/16/25

Hi @madhuraj87 , @Gokul_Agiwal ,

Adding on to the list of resources, we have collected some commonly used profile script use cases along with their JS codes in one of our cheatsheets.

You can refer to the cheatsheet here : Adobe Target Commands and Profile Script CheatSheet

I hope it helps.

Best regards,

Vaibhav Mathur