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Limitation of Auto Allocate and A4T reporting

connie_lam
Level 1
Level 1

Hi,

I came across this document 'A4T support for Auto-Allocate and Auto-Target activities', https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-at-aa.html?lang=en

Notice there is limitation stating, 

  • Target uses the “Same Touch” attribution model in the Auto-Allocate feature: Analytics for Target (A4T).

From reporting point of view in AA, the default is using 'Last Touch'. Is there any impact or difference?

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