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Limitation of Auto Allocate and A4T reporting


Level 1


I came across this document 'A4T support for Auto-Allocate and Auto-Target activities',

Notice there is limitation stating, 

  • Target uses the “Same Touch” attribution model in the Auto-Allocate feature: Analytics for Target (A4T).

From reporting point of view in AA, the default is using 'Last Touch'. Is there any impact or difference?

1 Reply




I'm not seeing the referenced "Same Touch" in the KB article linked. Would you please either take a screenshot or reply with a Chrome "Copy link to highlight" link. Thanks and looking forward to hearing from you soon. Please tag me with @Docea when you do so I see it. 


Mihnea Docea  |  Technical Support Engineer  |  Adobe