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Rhodri2
Level 2
May 28, 2021
Solved

Holding out a control for an experience targeting activity in Adobe Target

  • May 28, 2021
  • 1 reply
  • 2368 views

Hello,

 

I'm looking to create an experience targeting activity within Adobe Target that shows multiple different audiences of visitors personalised webpage experiences. As part of this I want to hold out a control population that I can measure the personalisation against. In the A/B testing activity it is easy to hold a control, but in experience targeting not so much. Can anyone please explain how to best do this in this particular circumstance? 

 

Thanks!

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    Best answer by Gaurav_Singh_02

    @rhodri2 could you try using the "Multiple audiences" feature for AB test. Using this you may use Experience A with "Default content" and for Experience B you may apply multiple audiences so visitors have different content based upon the qualification criteria . You may refer to this document : https://experienceleague.adobe.com/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences.html?lang=en 

     

    1 reply

    G
    Adobe Employee
    Gaurav_Singh_02Adobe EmployeeAccepted solution
    Adobe Employee
    June 1, 2021

    @rhodri2 could you try using the "Multiple audiences" feature for AB test. Using this you may use Experience A with "Default content" and for Experience B you may apply multiple audiences so visitors have different content based upon the qualification criteria . You may refer to this document : https://experienceleague.adobe.com/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences.html?lang=en 

     

      R
      Rhodri2Author
      Level 2
      June 2, 2021

      How do you specify an audience to a specific experience exactly though? I get from your above screenshot, that you have created 4 audiences (ClientCare_test, CRNT-1, Landing Page, and chrome), but how do you specify that you only want those 4 audiences to see your experience B, and not A (or a new EXP C if you created one)? Based on what I've done, once I've added a number of audiences it looks like every one of these audiences applies to every one of the experiences I choose to create alongside them. To  further clarify by example.. if you were to create a new experience C above the two you have already created, how could you specify that only CRNT-1 would see the new EXP C, and the remaining 3 audiences would see EXP B?

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