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Headline A/B testing with Target


Level 2

Hi community,


Has anyone used Target to A/B test different headlines like Chartbeat?


Adobe Support suggested Auto-Allocate it's not practical to run a test for every article we want to test different headlines.




2 Replies


Community Advisor

If you want to perform an A/B test on headlines and evaluate the performance of each experience then you should use a manual AB test

If you want to perform an A/B test on the headline and drive more traffic to the winner experience use Auto allocate


If you use target premium 3rd option is an auto-target - this uses an advanced ML algorithm to show the best-tailored experience to the user based on their individual profile or similar profile with past users.


Level 2

Thanks Gauresh, it's not practical to use either type because we'd have to set up a different test for each article. Is there any way to do this at scale with Target, or just at a individual page level?