Headline A/B testing with Target

[KeithDavo]

Hi community,

Has anyone used Target to A/B test different headlines like Chartbeat? https://help.chartbeat.com/hc/en-us/articles/360023929453-Guide-to-Headline-Testing-and-Image-Testin...

Adobe Support suggested Auto-Allocate it's not practical to run a test for every article we want to test different headlines.

Cheers

Keith

[Gaureshk_Kodag]

If you want to perform an A/B test on headlines and evaluate the performance of each experience then you should use a manual AB test

If you want to perform an A/B test on the headline and drive more traffic to the winner experience use Auto allocate

If you use target premium 3rd option is an auto-target - this uses an advanced ML algorithm to show the best-tailored experience to the user based on their individual profile or similar profile with past users.

[KeithDavo]

Thanks Gauresh, it's not practical to use either type because we'd have to set up a different test for each article. Is there any way to do this at scale with Target, or just at a individual page level?

[Gaureshk_Kodag · Accepted solution]

Hi @KeithDavo 

in this case you could use JS custom code for modifications.