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Headline A/B testing with Target

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Level 2

Hi community,

 

Has anyone used Target to A/B test different headlines like Chartbeat? https://help.chartbeat.com/hc/en-us/articles/360023929453-Guide-to-Headline-Testing-and-Image-Testin...

 

Adobe Support suggested Auto-Allocate it's not practical to run a test for every article we want to test different headlines.

 

Cheers

Keith

2 Replies

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Community Advisor

If you want to perform an A/B test on headlines and evaluate the performance of each experience then you should use a manual AB test

If you want to perform an A/B test on the headline and drive more traffic to the winner experience use Auto allocate

 

If you use target premium 3rd option is an auto-target - this uses an advanced ML algorithm to show the best-tailored experience to the user based on their individual profile or similar profile with past users.

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Level 2

Thanks Gauresh, it's not practical to use either type because we'd have to set up a different test for each article. Is there any way to do this at scale with Target, or just at a individual page level?