Google Analytics integration with Adobe Target

ParitMittal wrote...

Hi Mathew,

To achieve the use case discussed above,  You need to create an HTML offer inside Adobe Target and then in that offer you can write the JS code to pass data to GA and then apply the offer to an Experience inside an Activity (Campaign) . Please follow the below steps to achieve the same :

• Login to Adobe Target
• Add a new HTML Offer (Offers > Create > HTML Offer)
• Name the offer say "Testing Offer"  Configure and paste in the JavaScript code (with the <script> tags intact)

  You may customize the below  Google Analytics code as per your need
Here’s the script:

1. <script type="text/javascript">
2. alert("Your Campaign name is " + '${campaign.name}' + " :Your Experience name is "+ '${campaign.recipe.name}'+" :Your campaign Id is "+'${campaign.id}' +" :Your Experience ID is "+ '${campaign.recipe.id}' + " :Your Experience Traffic Type is "+'${campaign.recipe.trafficType}');
3. var sCampaignName='${campaign.name}';
4. var sExperienceName = '${campaign.recipe.name}';
5. _gaq.push(['_setCustomVar',1,'Target' + sCampaignName,sExperienceName,1]);
6. _gaq.push(['_trackEvent','Target',sCampaignName,sExperienceName,undefined,true]);
7. </script>

• Apply the above created Offer to an Experience in an Activity say "Experience B"

• For Validation & Testing , we have put alert in offer created above & output will be similar to the snapshot shown below :

Thanks & Regards

Parit Mittal

 

Thanks Parit, When I click configure I get multiple options e.g. 'Add mobile viewpoints' but nowhere I can see where to apply my specific offer Ive created?

I am interested in knowing this as well. Same as Matthew I am not able to see content option anywhere under configure.

Thanks,

As we are not building out a new offer and the GA code is additional to existing content all that happens is it removes whatever we have selected and replaces with the GA tracking code. 

Is there no way of adding into the page another way? I have used a variation inside the custom code section but it doesn't seem to fire inside Google Chrome

The code below seems to be working  - you have to copy into the custom code section of each test and variation. you also need to remove from adding into the head of each page. 

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-1']);

try {
     if (typeof(s_tnt) == 'undefined') {
          var s_tnt = '';
     }
      
  if (typeof(_gaq) == 'undefined') {
          var _gaq = [];
     }
  
     s_tnt += '${campaign.id}:${campaign.recipe.id}:${campaign.recipe.trafficType},';

     var sCampaignName = '${campaign.name}';
     var sRecipeName = '${campaign.recipe.name}';

     if (sCampaignName.length > 0 && sRecipeName.length > 0) {
         
          _gaq.push(['_setCustomVar',1,'Target:' + sCampaignName,sRecipeName,1]);
          _gaq.push(['_trackEvent','Adobe Target',sCampaignName,sRecipeName,undefined,true]);

     }
}
catch(e){
console.log(e.message);
}
</script>

I'm not sure there is a solution here other than potentially passing over a ? url tracking code when you redirect and comparing visits of that vs. control - A bit messy I think but would still be able to track the 2 variations in GA.