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SOLVED

Best practices of Adobe Target

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Community Advisor

Hello Experts,

 

Hope everyone is doing well.

 

When we activate audience segments from Adobe Audience Manager to Adobe Target, and create an Experience Targeting activity personalizing experiences for those audience segments, does Target render the experiences in the first page load (of the visitors) itself?

 

Best,

Kishore

1 Accepted Solution

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Correct answer by
Employee Advisor

@Kishore_Reddy The audience segments from Adobe Audience Manager to Adobe Target are active only on next page. To utilize experience cloud audience segments in Target, "aamb" and "aamlh" need to be passed in Target call to enable AAM-Target integration. As Target pageLoad request is fired before audience manager call hence these query parameters are not available in the initial page load request. 

 

Details around different audiences available for Adobe Target and when to use which one can be referenced from this document: https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-16471.html?lang=en 

 

Hope this helps.

 

View solution in original post

4 Replies

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Level 2

@Kishore_Reddy  - When you use AAM segment in Adobe Target, always next page load to render the experience and not at the first page load.

Avatar

Correct answer by
Employee Advisor

@Kishore_Reddy The audience segments from Adobe Audience Manager to Adobe Target are active only on next page. To utilize experience cloud audience segments in Target, "aamb" and "aamlh" need to be passed in Target call to enable AAM-Target integration. As Target pageLoad request is fired before audience manager call hence these query parameters are not available in the initial page load request. 

 

Details around different audiences available for Adobe Target and when to use which one can be referenced from this document: https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-16471.html?lang=en 

 

Hope this helps.