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Adobe Target vs Optimizely


Community Advisor

What additional benefits Adobe Target provides when compared with Optimizely ?

2 Replies


Level 7

Hi @Bhuwan_B  there is no major but could find 1-2 benefits.


1. Trigger View implementation for SPA websites. Target Developer needs not to write js code for the experiences on SPA websites

2. If you need an "Always On" activity which is Automated Personalization you can go for Adobe Target

3. The seamless integration with other Adobe solutions is the best advantage one can have.




Community Advisor

Adobe Target's integration with other experience cloud platform solutions is one of the best advantages I would say.