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As we're quickly taking off into 2023, our Adobe Target Product teams want to hear your top interest areas for learning opportunities and value realization with Adobe Target ~ to fill out the survey with your suggestions, experience, and feedback, follow the link to the right.
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Adobe Target vs Optimizely

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Community Advisor

What additional benefits Adobe Target provides when compared with Optimizely ?

1 Accepted Solution

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Correct answer by
Employee

Adobe Target's integration with other experience cloud platform solutions is one of the best advantages I would say.

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2 Replies

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Level 8

Hi @Bhuwan_B  there is no major but could find 1-2 benefits.

 

1. Trigger View implementation for SPA websites. Target Developer needs not to write js code for the experiences on SPA websites

2. If you need an "Always On" activity which is Automated Personalization you can go for Adobe Target

3. The seamless integration with other Adobe solutions is the best advantage one can have.

 

 

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Correct answer by
Employee

Adobe Target's integration with other experience cloud platform solutions is one of the best advantages I would say.