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Adobe Target creates and maintains profiles for every individual user. This profile is stored on Target edge cluster and updated real time.

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umamaheswariy46
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umamaheswariy46
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27-05-2020

Hi Team, 

 

  I am new to the Targeting. what is this means "Adobe Target creates and maintains profiles for every individual user. This profile is stored on Target edge cluster and updated real-time." and is there any way that we can see these profiles in the Adobe Target?

 

Thanks In Advance

Uma

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LordOfTheRings
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LordOfTheRings
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27-05-2020

Hi @umamaheswariy46  I would like to explain , hope this helps you in understanding.

 

When an online visitor (lets say "X") visits a page (target is implemented on the page) for the first time, the target image request is fired to the target edge server. The visitor profile of X gets stored at target edge also and experience B of an A/B Test is served to X.

Next time if the visitor comes to webpage within 14 days (default lifetime of an company's account), X will be treated as a returning visitor and he will served with the same experience B.

 

No, we cannot see the profile of the visitor in dashboard. However if you have defined any profile script then you can check if you as a visitor has qualified for that profile script by using mboxTrace in the url. The info about evaluated profiles is rendered under Preview.

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28-05-2020