It may be such a basic question but there has been a few different interpretation of this, so can you please help clarify.
When we look at A/B test report generated through A4T panel, like the example on the documentation:
Lift (Mid point), -1.78%
Confidence, 46.27%
Or, are we supposed to read the Experience A (not control) row
Lift: -12.98%
Confidence: 74.82%
Thank you for your help!
YT
Solved! Go to Solution.