Expand my Community achievements bar.

JOIN US Next Wednesday, 12/6/23 @ 8am PT for the next Community Q&A Coffee Break! Bring your Machine Learning, AI Reporting & Analysis Questions to the chat. Experts Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team will be providing deep insights and useful tips

Bayesian A/B Test Reporting

Avatar

Level 4

3/18/19

Add an option to switch the reporting method to Bayesian reporting instead of frequentist.

Some of the benefits of using Bayesian over frequentist are that it takes a shorter time to get results, results tend to be easier to communicate to other stakeholders using this method and helps reduce the Peeking bias issues.