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Add Offer info to A4T data

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johnsanc
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Ignite 1
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johnsanc
Level 4

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45 likes

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20 posts

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johnsanc
Level 4

08-06-2018

A4T currently only includes Activity and Experience level information. If we want to track offer impressions with Adobe Analytics we need to use workarounds that are clunky. For example, historically a way to track impressions of offers was to include a specific URL parameter in the CTA of the offer and then scrape the page for that parameter and store in an Adobe Analytics list var. Or you could potentially use the information from the ttMETA plugin to pull info from the ttMETA object. Or you could use Response Tokens (once Offer ID is supported). However, the cleanest solution would be to include this information in the A4T data so its stitched via SDID. With all other solutions we have to defer our analytics pageview tag until all Target calls are complete or fire unnecessary analytics tags.