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🗣️ [Mentor Karim Elemam] 🌟 Adobe Target Community Mentorship Program 2024 🌟



Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Karim Elemam (aka @karime57141140), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408)through to the end of the program. 

A little bit about your Adobe Target Community Mentor, Karim Elemam:

karim elemam.jpeg


Adobe Experience Cloud Expert, Certified Adobe Instructor (ADLS) for Adobe Analytics, Adobe Audience Manager and Adobe Target, Consultant with analytics and marketing enterprise tools, Big Data guru, passionate world traveler (130 countries and counting), and avid long distance runner.
As a Digital Transformation Consultant and Adobe Solution Partner, I utilize Adobe Experience/Marketing Cloud tools (including Adobe Audience Manager) and other enterprise digital marketing tools (IBM, Google) to assist large and medium sized enterprises for optimizing and personalizing their web experience.

Aspirants mapped to Mentor Karim (aka @karime57141140) :

  1. TimBo4
  2. akonch1
  3. balasubramanya
  4. FarooqShariff
  5. Jennifer_Limade
  6. JoaoPereira
  7. Mandhirbhatia
  8. NavnidhiSi
  9. PaulCh6

How to participate 

  1. Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor, Karim (aka @karime57141140), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! 

Suggested Next Steps for Aspirants:

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
  • "Like" this thread to confirm your participation in the program
  • Introduce yourself to Karim and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target  
  • Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408)
  • Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
  • Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links 

We're wishing you all the best as you embark on this learning journey!





Topics help categorize Community content and increase your ability to discover relevant content.

9 Replies


Level 1

Good afternoon @karime57141140, My name is Tim Bogatz and I am from Omaha, NE. My employer is Farm Credit Services of America and my role is Marketing Personalization Specialist which translates into the Target SME at FCSA. I will also play a large role in building segments in AEP. I don't have Target experience (and very little technical experience overall) beyond what I have learned during my role which I have been in since early January 2024. Looking forward to asking a lot of (dumb) questions and growing my technical aptitude of Adobe Target! 


Level 2

Nice to e-meet you Tim and looking forward to chatting soon!


Level 1

Hello! I am trying to wrap my head around Mbox and wondered if you have any resources to help me learn?


Level 2

Hi Tim,

Yes sure - Are you looking to work with the Form-Based composer and have regional mboxes? 

You would be looking at using the getOffer function adobe.target.getOffer(options)



Essentially, a regional mbox is a way for you to manipulate content in a specific part of the page, or to be able to call Target Server Side. I'll be happy to set up time to chat about it next week if you prefer


Level 1

I apologize for the delay. Yes, I would love to chat. What time/date works for you? 


Level 2

Tomorrow at 11 AM EST works for you? Feel free to also reach out by email to coordinate






Hi @karime57141140, I'm Amaresh K from Austin, TX.

My employer is Adobe and my role is under the Customer Engineering group to work on AEP. I don't have much of Target experience, but very eager to start my Target journey and learn. Looking forward to learn and get engaged in the community discussions.


Level 2

Hello fellow Aspirants @TimBo4 @akonch1 @FarooqShariff @Jennifer_Limade @JoaoPereira @MandhirBhatia @NavnidhiSi @PaulCh6 @balasubramanya

First - my apologies as I should've sent this earlier


 The certification will be focused on 4 modules:


Module 1: Planning and strategy (31%)

  • Identify business KPIs and successfully translate these into optimization goals given key business requirements
  • Identify opportunities for optimization based on business KPIs and data analysis
  • Prioritize test ideas based on business needs, level of effort, and potential for lift
  • Based on the Adobe Sample Size Calculator, determine how variables impact the activity
  • Construct test hypotheses based on a given scenario and identify hypotheses elements
  • Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
  • Determine KPI-based primary and secondary success metrics
  • Assess audience requirements
  • Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Module 2: Configuring, executing and managing (42%)

  • Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
  • Apply procedures to create an experience using VEC
  • Apply procedures to create an experience using Form-Based Composer
  • Apply procedures to manage experiences within an experience composer
  • Describe the workflow that applies to creating Target Activities
  • Apply procedures to create an A/B test activity
  • Apply procedures to create an XT activity
  • Apply procedures to create an MVT activity
  • Understand how AP is used for solutions
  • Apply procedures to create a Recommendation activity
  • Apply procedures to create an Audience in Target
  • Apply procedures to set Goals and Settings
  • Apply procedures to conduct Activity QA
  • Apply procedures to manage Activities and Audiences within Target

Module 3: Analyzing and reporting (17%)

  • Define and evaluate report settings to help set the elements that appear in a report
  • Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
  • Evaluate and identify common problems associated with A/B testing and how to avoid them
  • Understand how Automated Personalization Summary reports differ from other reports
  • Evaluate Experience Performance reports (MVT)
  • Determine the winning variation based on the observed lift, confidence levels and business objectives

Module 4: Troubleshooting (10%)

  • Diagnose activity qualification issues
  • Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
  • Verify metrics and reporting


Attached is the Module 1 Training Material. Feel free to post any of your questions on this thread