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Hey @Anoop_Garg
Adobe Journey Optimizer (AJO): (add-on product)
Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel.
Adobe Journey Optimizer’s key capabilities include:
Journey Orchestration (an application service in AEP)
Journey Orchestration is a service built on Adobe Experience Platform that allows you tailor individual journeys for every customer based on their previous behaviour and preferences.
More info can be found here - reference Link.
Best,
Kishore
Hey @Anoop_Garg
Adobe Journey Optimizer (AJO): (add-on product)
Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel.
Adobe Journey Optimizer’s key capabilities include:
Journey Orchestration (an application service in AEP)
Journey Orchestration is a service built on Adobe Experience Platform that allows you tailor individual journeys for every customer based on their previous behaviour and preferences.
More info can be found here - reference Link.
Best,
Kishore
Hi @Anoop_Garg , Difference is that Journey Optimizer has CDP (Real time), Intelligent Services and also Omni channel capabilities but Journey Orchestration can more handle the activation side.
Hope this answers your question.
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