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Real-Time CDP Certification exam beta now open! Calling all business practitioners, analysts, and marketing pros...

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The Adobe Certification Program seeks business practitioners to beta test the new Real-Time CDP Business Practitioner Professional Certification exam. Apply now to try it out before it’s generally released. Beginners welcome for this professional level exam!

 

Read more about how you can earn the certification for at no cost, if you pass the exam. Learn more and apply for the beta.

 

This exam is designed for a marketing specialist with 6-12 months of experience creating and activating audiences in Real-Time CDP environments. The candidate has knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types, ID syncs, audiences, segments, data models).

 

Typically, these are individuals in roles such as:

  • Campaign Manager
  • Data Analyst
  • Campaign Marketing Analyst
  • Business Analyst
  • Marketing Analyst 
  • CDP Consultant
  • Marketing Manager
  • Conversion/Optimization Consultant
  • Marketing Product Owner
  • Solutions Consultant
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