No More Waiting for Batch Audience Evaluation via UI in Adobe Experience Platform!

[Parvesh_Parmar]

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time.

Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audienc...

What are your thoughts on this? Is it going to be impactful in your project?

[DavidRoss91]

@Parvesh_Parmar  it seemed promising, until I read this note:

• You have a maximum of 50 flexible audience evaluation runs per year per production sandbox.
• You can only select a maximum of 20 audiences per flexible audience evaluation run.

This maximum could be hit within days for some organizations...

[jayakrishnaaparthasarathy]

Hi @Parvesh_Parmar  - This feature is undoubtedly promising, allowing us to quickly identify qualified profiles once the audience is created (though we have API to know but cannot extend like this FAE). However, it's not surprising that Adobe has set some limitations, which can be challenging for companies looking to exceed the specified limits. Hopefully, Adobe will consider extending these limitations in the future based on organizational demand.