Solved
How is marketing channel details populated in adobe analytics?
How is marketing channel details populated in adobe analytics? Currently, I can see value in details but not seeing any classification rule for it.
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
The "Marketing Channel Detail" value is populated by the processing rules for the Marketing Channel Report in the admin console. When configuring a rule, you set the criteria for defining how a hit will be bucketed into a channel, and in that same rule, you define what the "Marketing Channel Detail" value will be. This is not driven by classifications. I've included a screenshot here.
You also have many options as to what the value is, such as a query parameter, referring domain/url, etc.
EDIT: Also including a reference to the documentation here: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/marketing-channels/c-rules.html?lang=en
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.