Audience evaluation - Is start and end times of "Today"

[_Andy_]

Hi,

In segment builder I've built a streaming evaluation audience for specific events that occur today.

For audience evaluation, are the start and end times (12:00AM-11:59PM) of "today" calculated off the visitor's local time zone (e.g. UTC+10) or AEP internal time zone (UTC+0)?

Thank you

[DavidRoss91]

hi @_Andy_ 

I do believe it would be UTC - I found this information:

AEP Internal Time Zone (UTC):

• Evaluation Time: The evaluation of audiences, including streaming evaluations, is done using UTC time. This means that when you specify a time range like "12:00 AM - 11:59 PM" for "today," AEP interprets these times as being in UTC.

[brekrut · Accepted solution]

Hello @_Andy_ 

If you're building a streaming segments where the evaluation is 'Today' all events which are generated as of Today.  The timeframe of today as mentioned by @DavidRoss91 is calculated using UTC of the Adobe RTCDP instance.  All events should be converted to ISO9001 when ingesting event data.

[_Andy_]

Thanks @DavidRoss91 & @brekrut 

Are there any time rules that could be applied to help us achieve a an offset "today" aligned with our time zone?

I've looked through the available options and it appears there are no options down to time of day. 

[DavidRoss91]

@_Andy_ 

If your use case is requiring specific time-based audiences, you could create custom attributes in your profiles that capture the time information you need. For example, you could create attributes that store timestamps or time-of-day information, which can then be used in your segmentation criteria.