Adobe Summit 2024, AEP Lab | [L444] Data-Driven Personalization: Adobe Commerce and Adobe Experience Platform

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Session Details

Learn how to build personalized commerce experiences that can boost customer engagement by up to 2X and revenue by up to 1.5X. Delve into Adobe Commerce native integrations with Adobe Experience Platform, empowering you to capture and analyze shopper data, create actionable audiences, and build real-time omnichannel marketing journeys. 

In this hands-on lab, gain expertise in: 

• Sending storefront and server-side events from Adobe Commerce to Adobe Experience Platform applications through native data sharing capabilities
• Launching a reengagement journey with Adobe Journey Optimizer, creating and activating audiences in Adobe Real-Time CDP, and delivering targeted offers in Adobe Commerce 
• Collecting valuable insights and evaluating the impact of your marketing efforts within Experience Platform

Session Schedule

        Thursday, Mar 28 | 11:00 AM - 12:30 PM PDT

Speaker(s)

        Poornima Agoramurthy, Principal Product Manager, Adobe

        Daniel Rios, Sr. Manager, Product Management, Adobe

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