We are using Web SDK to migrate to AEP, could you please share some samples on tracking merchandising variables and events using Web SDK into AEP & Adobe analytics, do we need to add processing rules for these merch-vars as well to get them tracked into analytics?
We tried using Adobe Analytics Template mixin but no luck. Any help would be much appreciated. Thanks..!
There's an "Adobe Analytics ExperienceEvent Template" field group within XDM schema which has all the required field to track Analytics data. This template does have field to populate merchandising evar or any event which you would like to pass within productListitems.
This mapping works for AEP platform, for the analytics variables s.products mapping this currently doesn't support. Product engineering teams are working on this to automap merchvars & events. We need to await for the release or for the interim you can use blackbird API to achieve the same.