AI Assistant helps optimize marketing operations by de-cluttering audiences in minutes!

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Authors:  @horiag, @Rachel_Hanessia, @Danny-Miller  

Design: @BrookeBe 

Editor:  @asults, @shaistah

AI Assistant in Adobe Experience Platform is a conversational experience that you can use to accelerate your workflows in Adobe applications. You can use AI Assistant to grasp product knowledge better, troubleshoot problems instantaneously, or search through huge amount of information and find valuable operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

In the first part of this AI Assistant blog series, we will go over a use case for how a marketing operations specialist was able to reduce the time by 3.5 hours when cleaning and optimizing audiences. This task would often take several hours and now takes 8 minutes with AI Assistant!

The marketing operations specialist describes, “I need to find unused audiences that clutter my system so that I can keep my audience inventory clean and optimized. To solve this problem, I had to manually review each audience to identify those with zero profiles. I checked other campaigns, and audience lists to confirm that these audiences were not utilized elsewhere before proceeding with their deletion. With the new AI Assistant, I can ask these directly to the AI Assistant, and it provides me the list with hyperlinks so I can act right from there."

You, too, can increase your operational efficiencies by using AI Assistant just like this marketing operations specialist. See the graphic below to learn what questions this specialist asked to guide their process.

Now that you can see how to streamline your marketing operations with AI Assistant for an audience cleanup within Adobe Experience Platform apps, continue to uplevel your AI skills by trying out these recommended prompts:  - Objective Based Questions