What's new with Agentic AI offering of Adobe?

[Vishal_Anand]

Can someone share their experience with their data insights?

[Vishal_Anand · Accepted solution]

I could see below documentation but not much on user feedback so far.

https://experienceleague.adobe.com/en/docs/experience-platform/ai-assistant/landing

https://video.tv.adobe.com/v/3436470/?learn=on

[SantoshSai]

Hi @Vishal_Anand,

I found below information over on the link which I mentioned below, hope that helps:

Adobe's AI Assistant is a conversational interface integrated into the Experience Platform, designed to enhance user productivity and data insights. It assists users in navigating Adobe applications like Real-Time Customer Data Platform (RTCDP), Journey Optimizer, and Customer Journey Analytics by providing:

• Product Knowledge: Answers to technical questions and guidance on Adobe tools.

• Operational Insights: Information about datasets, audiences, schemas, and destinations.

• Task Automation: Assistance in creating audiences, journeys, and analyzing data.

This tool is particularly beneficial for onboarding new users and streamlining data management tasks.

User Experiences and Use Cases

While direct user reviews are limited, several use cases demonstrate the AI Assistant's effectiveness:

• Audience Management: Identifying audiences with zero profiles or those not activated to destinations, aiding in data hygiene and optimization. Operational Insights: Providing answers about metadata, usage, lineage, and hygiene of data objects, which is valuable for data governance and decision-making.

• Data Visualization: Assisting in visualizing data within Customer Journey Analytics, enabling users to generate insights through natural language queries.

Additional Resources

For more detailed information and tutorials on using the AI Assistant:

• Official Documentation: Explore the AI Assistant Overview and UI Guide for comprehensive insights.

• Tutorials: Access step-by-step guides on various use cases, including audience cleanup and impact analysis, to maximize the tool's potential.

References:

https://www.linkedin.com/pulse/ai-assistant-adobe-experience-platform-use-case-rudi-shumpert-7uhfe/

https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-overview/cja-b2c-overview/da...